Every company needs design services from time to time or on an ongoing basis.

In fact, studies show that design has a bigger impact on your customer’s first impression of you than any of your written content.

the best graphic design services

The Different Types of Graphic Design Services

Outsourced graphic and web design services come in several flavors, and which one is right for you depends on the specific needs you have in your business.

A la Carte Design Services

When you’re starting out, you might just need a one-off design created. It might not need to be overly complex or expensive, but it doesn’t make sense to sign up for a recurring service at this point.

Crowdsourced Design

One popular model in the graphic and web design space is the crowdsourced competition model.

With this set-up, you submit your design brief and multiple designers throw in their ideas and essentially compete for your business.

Unlimited Design Services

Pioneered by Design Pickle but mimicked by dozens of competitors, “design as a service” has become a serious option to get graphics created on an ongoing basis.

These types of companies are best for businesses or marketing agencies that have a constant need for fresh graphics. They normally charge a flat monthly fee and accept unlimited design requests, processed on a first-in, first-out basis.

AI Design Services

The final entry worth mentioning is artificial intelligence logo design. These types of services are kind of a hybrid approach to traditional design, and appeal to budget-minded customers and do-it-yourselfers.

How these work is you choose some basic design elements (shapes, graphics, fonts), and the machine will spit out a bunch of different logo options for you. You only pay once you have a logo you’re happy with.

Fiverr 99designs Design Pickle Looka
Customer Rating
Established 2010 2008 2015 2016
Minimum Cost $5 $299 $399 per month $20
Type of Service A la carte design Crowdsourced design Unlimited design AI logo design
Best for Fast, cheap designs Higher profile work Ongoing design needs Affordable DIY
Notes 100% money-back guarantee 14-day money back trial; 30% off first month w/ code VA30 Don't pay until you love your logo
Learn more Learn More Learn More Learn More Learn More

Advantages of Working with Graphic Design Services

There are a few advantages to working with graphic design services that can help your business with its design needs.

Cost-Effectiveness

One of the biggest advantages of outsourcing graphic design projects is the lower cost you have to pay compared to hiring a full-time design team.

With no overhead expenses like office space and rent to worry about, you’re bound to save more money while still getting the output you require.

You can even save more if you choose to work with someone from another part of the globe like the Philippines or India because their rates are relatively cheaper compared to freelancers located in the US.

Efficiency

Working with design services gives you a competitive advantage because you’re dealing with people who have years of experience.

Having worked with bigger and reputable brands sets them apart from your average graphic designer. They’re the cream of the crop, so to speak, which means you’re more likely to get top-quality work every time.

With better quality work, there’ll be fewer revisions which means fewer hours spent working on the design and not having to pay a bigger amount.

Flexibility

One of the reasons why business owners outsource projects to graphic design services is because of the convenience and flexibility it has to offer.

Unlike in-house teams or local graphic design agencies that are only open during work hours, graphic design services often operate on-demand.

This goes a long way for business owners because it can help you prioritize the more pressing tasks during the day and focus on your design projects at a more convenient time.

If you are very particular with details, design services are perfect for you because you can send revisions in real time.

Just make sure to agree on a specific schedule before the project kicks off because these freelancers have personal lives too.

More Ideas

In the case of services like 99designs and DesignCrowd that use the crowdsourcing model, the biggest advantage is the variety of designs you can choose from,

While you may already have a specific design in mind, seeing other designer’s take on your requirements can give you some fresh perspectives you’ve never considered before.

Security

One of the risks of outsourcing is the possibility of your project being abandoned for no apparent reason. Freelancers going AWOL on clients happens in outsourcing but this is something you don’t need to worry about with design services.

This is because these companies have backup plans in place in case the designer assigned to you “disappears.” You’ll have a replacement ready to take over as soon as possible which means business continuity would not be affected in any way.

Most of these services either have a pool of designers or a team working on different projects so finding a replacement should be the least of your concern.

Drawbacks to Outsourcing Graphic Design Services

While there are glaring advantages to working with design services, it also comes with its share of disadvantages and below are some of them:

Reputation

Outsourcing itself already poses some risks and one of them is that you’re putting your reputation in the hands of people you barely know.

Yes, there are measures in place to ensure that you’re getting the right person. Most of these individuals are even pre-vetted but the fact still remains that you do not have much control or involvement in the production process.

They may have an impressive portfolio to show but it doesn’t help much when the person you’re working with is sitting halfway around the world and you only get to talk to them over the Internet.

The point is, building a successful working relationship takes time.

Communication

With most of the freelancers of these design services located in different parts of the globe, one of the biggest drawbacks would have to be communication.

Spoken or written English wise, they are mostly above average and can hold a decent conversation with clients when needed.

The conflict lies in the cultural and social differences which may take some getting used to. Americans can be more direct.

Combine with that with the more sensitive and emotional upbringing of Asians and Middle Easterners, differences in views and perception are bound to happen.

This is especially true when it comes to design projects which are more detailed and intricate.

Subjective Output

Graphics can be challenging to delegate because the output is so subjective. What makes a great design? We all have different opinions.

To set your designer up for success, you’ll want to be very specific and meticulous with your requirements and instructions to avoid misinterpretations and misunderstandings.

Provide feedback every step of the way.

How Much Do Graphic Design Services Cost?

These design services come with their own pricing plans.

Depending on the complexity and the perks included in the package you choose, the price could start anywhere from $5 to something as high as $1,199.

Premium and platinum plans obviously provide the best value with some offering handpicked, expert designers and your own account manager to work with which is exemplary and definitely worth the price.

It’s important to have an idea of how much money you are willing to spend on outsourcing so you can choose the best package for the right price.

My Experience with Outsourcing Graphic Design

I’ve tried several different options for outsourcing graphic and web design over the years. My first experience in this was in hiring a web development company, and not really realizing that design was a separate skill.

Thankfully they had someone in-house that did a passable job, but it admittedly wasn’t the world’s best designed site.

Next, for many graphic design projects I turned to Fiverr. My results were all over the map, with some graphics being simply unusable and others I’ve used prominently for years–including the cover of my Virtual Assistant Assistant book.

Then I tested the crowdsourcing site DesignCrowd for another book cover, and was happy with the results.

And lately, I trialed an unlimited graphic design service called Delesign, which is an interesting alternative to hiring a dedicated designer. The price point for these types of services is likely lower than if you hired someone in-house directly, even part-time.

Which Graphic Design Service is Right for You?

Outsourcing projects to design services can do a lot for you as a business owner and your business as a whole.

The choice of design service to work with will depend on your needs and budget.

To help you decide which one suits you best, we’ve listed down some of the top graphic design services today with accompanying reviews to help you narrow down your choices.

Overall Rating3.293.293.293.293.29
Quality of Work44444
Communication3.213.213.213.213.21
Value3.483.483.483.483.48

Looka (formerly Logojoy)

Looka (formerly Logojoy) is an AI-powered online logo design tool. Instead of having a designer make a logo to your specifications, Looka uses artificial intelligence and complex algorithms to generate several logo designs based on your specifications. The company’s website […]

Overall Rating3.673.673.673.673.67
Quality of Work3.633.633.633.633.63
Communication3.753.753.753.753.75
Value3.893.893.893.893.89

Fiverr

Fiverr.com is one of the most popular outsourcing destinations online. Built around a very simple concept – what people will do for $5 – Fiverr has grown into a large global community of freelance workers and people who hire them. […]

Overall Rating3.53.53.53.53.5
Quality of Work3.53.53.53.53.5
Communication3.753.753.753.753.75
Value3.53.53.53.53.5

Flocksy

Launched in 2016, Flocksy is a website maintenance and graphic design company specializing in supplying support and graphic design work to small businesses. Their headquarters are located in New London, CT, and their project managers and designers are located all […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

Automation Agency

Automation Agency is a virtual assistant company that specializes in design, website, and marketing tasks. This means you can get tasks done quickly by choosing a virtual assistant specializing in your desired skillset from their large pool of assistants. They […]

Overall Rating4.54.54.54.54.5
Quality of Work55555
Communication4.54.54.54.54.5
Value55555

Design Productive

Design Productive is a subscription-based graphic design service. They have been in business since 2016 and offer competitively priced packages with unlimited revisions. The company is based in Hong Kong. However, they have staff based remotely all over the world […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

DesignPac

DesignPac is an outsourcing agency specializing in graphic and web design, development, and digital marketing. They offer affordable monthly plans in these areas and have been in business since 2016. The company is based in Louisville, KY, and the team […]

Overall Rating33333
Quality of Work33333
Communication33333
Value3.253.253.253.253.25

Design Pickle

Launched in January 2015, Design Pickle is a cloud-based graphic design company that specializes in providing personalized graphic design support for small to medium-sized design jobs. Design Pickle’s physical headquarters is in Scottsdale, Arizona but, as they are an entirely virtual service, they […]

Overall Rating55555
Quality of Work44444
Communication44444
Value55555

99designs

99designs is the crowdsourcing design marketplace that is probably first-to-mind for most people. I first learned about the company at a conference in 2008, and since then the Melbourne, Australia-based business has grown by leaps and bounds. In fact, 99designs […]

Overall Rating44444
Quality of Work44444
Communication55555
Value44444

Delesign

Delesign is a subscription-based graphic design service. The company started operations in April of 2018, they provide all kinds of graphic design work and turnaround tasks in 24-48 hours. Their headquarters is based in San Jose, California, and all of […]

Overall Rating22222
Quality of Work22222
Communication1.81.81.81.81.8
Value1.81.81.81.81.8

48HoursLogo

48HoursLogo.com is a crowdsourced marketplace for custom logo, web, and print graphic design services. The company began in 2010, is headquartered in Shanghai, and has hosted more than 15000 design contests so far. The target clientele is small business owners […]

Overall Rating11111
Quality of Work22222
Communication11111
Value11111

Designhill

Designhill is an online crowdsourcing design platform. You can submit any graphic design tasks and choose the design(s) you like most from a pool of results. Crowdsourcing marketplaces have grown in popularity in recent years, and it’s easy to understand […]

Overall Rating11111
Quality of Work11111
Communication22222
Value11111

Crew.co

Crew.co is a marketplace that provides a platform for freelancers, or “members” as they refer to them, to connect with business owners and entrepreneurs. They specialize in providing professional services of web designers and developers. The company was founded in […]

Overall Rating11111
Quality of Work11111
Communication11111
Value11111

HiretheWorld

UPDATE: It appears HiretheWorld is out of business. Please check these options for other top-rated graphic design services. HiretheWorld is a crowdsourced design marketplace. The company was founded in 2009 in Vancouver BC, and has hosted more than 75,000 design […]

Overall Rating11111
Quality of Work11111
Communication11111
Value11111

crowdSPRING

crowdSPRING is a freelance marketplace for graphic design, web design, and logo creation services. While other freelance sites try and be everything to everyone, Chicago-based crowdSPRING focuses on these creative niches. The company was founded in 2008, and has attracted […]

Overall Rating11111
Quality of Work11111
Communication11111
Value11111

Deluxe Logo Design

I was surprised to learn that Deluxe has been in business since 1915 — 100 years! They started back in the day making checkbook holders and are still one of the leaders in check production today. Naturally, the business evolved […]

Overall Rating11111
Quality of Work11111
Communication11111
Value11111

Witmart

Witmart might be the biggest crowdsourcing platform I’d never heard of. The company is apparently huge in China, and counts their large Chinese userbase in their advertised 6-million service providers. The US-operation is based out of the Houston, TX suburb […]

Overall Rating11111
Quality of Work11111
Communication1.141.141.141.141.14
Value11111

DesignCrowd

DesignCrowd is a marketplace for crowdsourced graphic design contests. The Sydney, Australia-based company has been around since 2008 and has facilitated thousands of design creations during that time. In fact, they boast over half a million designers on their platform ready […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Twine.fm

Twine.fm is a UK-based company specializing in connecting clients with the creative services of audio, video, and graphic design freelancers. The company was founded in 2014 and their headquarters is based in Manchester, UK. The freelancers they accept into their […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Penji

Launched in late 2017, Penji is one of the newer monthly subscription graphic design companies to enter the space. Their headquarters is in Camden, NJ. They hire staff in the Philippines as well as keeping some of their workforce close […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Limitless Designs

Limitless Designs is a graphic design company offering affordable monthly plans for all kinds of small graphic design tasks. They offer unlimited revisions to ensure your final designs are looking exactly how you want. Their team of graphic designers works […]