DesignCrowd is a marketplace for crowdsourced graphic design contests. The Sydney, Australia-based company has been around since 2008 and has facilitated thousands of design creations during that time.
In fact, they boast over half a million designers on their platform ready to tackle your project. Some of their top designers have earned more than $100,000, and you can even invite them to submit their concepts for your contest.
DesignCrowd plays to the idea that for creative work like graphic design, it’s better to get a broad range of ideas and concepts, instead of working exclusively with one designer. Their platform facilitates these types of “crowdsourced” contests, with you as the client gathering a ton of options and picking your favorite.
The company offers their marketplace for a wide variety of design services, including logos, web sites, advertising graphics, flyers, print ads, t-shirts, business cards, and more.
A typical DesignCrowd contest gets a little more than 100 entries. I imagine you’ll find something suitable for your brand out of 100 choices!
How it Works
Your first step in getting started with DesignCrowd is to create a design brief. It’s a fancy way of asking you to describe your project and any vision you have for it, so designers have some sort of starting point.
At this stage, you can also decide which price tier you’d like to offer to the winning designer. Naturally the higher your offer, the more designs you’re likely to attract.
Almost immediately, designers will start submitting their ideas and concepts. You can solicit feedback from friends, customers, or colleagues, and even request revisions from the designers before you decide on the winner.
Once you have your selection, you get all the necessary files, legal protections and rights to that design, and funds get released to the winning designer.
Plans and Pricing
Like other crowdsourcing sites, DesignCrowd has some pricing flexibility depending on your budget.
Logo design packages start at $99 and go all the way up to nearly $1000. The drawback to the $99 price-point is that you’ll only get 1 designer, which kind of defeats the “crowdsourcing” purpose.
But at the $240 price point, you can expect multiple submissions from several designers, giving you a nice variety to choose from and still spend less than at competing sites.
At the top-end, I can see some overwhelm setting in from trying to choose from 200+ designs, so would probably opt for something in the middle. DesignCrowd indicates their $440 package promising 75+ designs is their most popular offering, though if my budget is tight I’d go for the 50+ tier and save the $200.
There are add-ons to make your contest private or feature it to get more submissions.
If at the end of the contest you don’t like any of the designs, DesignCrowd will refund your project under their 100% money back guarantee.
There are several companies that offer similar graphic design outsourcing. The best-known of the crowdsourcing options is 99designs. One interesting point of differentiation is DesignCrowd’s “Participation Payment” program, which rewards designers for submitting their work to your contest even if they don’t win.
If you have a need for ongoing design work, Undullify might be worth checking out.
Have you worked with DesignCrowd? If so, please leave a review below to help others with their hiring decision.