48HoursLogo.com is a crowdsourced marketplace for custom logo, web, and print graphic design services. The company began in 2010, is headquartered in Shanghai, and has hosted more than 15000 design contests so far.
The target clientele is small business owners and startups in need of affordable graphic design work. Designers have contributed more than a million concepts for review, with more added each day.
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How it Works
With 48HoursLogo, an invisible global army of freelance design talent works to fulfill customer requests.
If you need a logo created for example, you can put your request up on the site and start a design contest. Within 48 hours — hence the name — you’ll have a variety of design concepts to choose from from designers all around the world.
You pick the winner and they get the prize money.
Plans and Pricing
Pricing for 48HoursLogo.com is a little misleading because they prominently display the promo text “starting at $29” on their homepage and marketing material. However, the minimum contest prize is $99, and they tack on a 15% fee for facilitating the contest, bringing the true minimum cost up to $114.
The “starting at $29” is just their minimum “down payment.” Even though you’ll eventually be paying at least the $114, you can technically get started for just $29 — and only pay the balance if and when you’re happy with the results.
The higher your award, naturally the higher number of entrants you can expect to receive. A $99 prize will typically attract around 10 participants, according to the company.
If you pre-pay for the contest, instead of waiting until the end, you can also attract more entries because the designers will know you’re more serious.
Customers can also contract with pre-vetted designers through the site for an hourly rate.
The best known competitor is 99designs, which runs a very similar crowdsourced, contest-driven business model. The differentiating factor with 48HoursLogo is the speed and the pricing.
Customers and designers like the quick turnaround time because they’re not waiting around for days and days to find out which design won.
With 99designs, your minimum investment for a design contest is $299, and those contests reportedly receive an average of 30 submissions. For turnaround time, their contests stay open for about a week.
Have you hosted a design contest on 48HoursLogo? What did you think? Please consider leaving a quick review of your experience below to help others with their decision.