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FreeLogoServices is an online logo design software that enables you to design a logo from scratch with just a few clicks. You can design as many logos as you want for free, and only pay once you settle on a design you want.

The company has been operating since 2011, and they’re headquarters are located in Boston, Massachusetts.

Alternatively, check out these free logo design tools.

About FreeLogoServices

freelogoservices reviewThe company is headed up by CEO, Craig Bloem.

Their core service is straightforward. FreeLogoServices provides logo design software to help users generate logos at a more affordable price point than working with a designer.

The name is a little misleading. Their logo service is free to use, but you have to pay if you want to download your designs in EPS and GIF formats to use for yourself.

For me, the real selling point of a logo designing service like this is the freedom it gives you to practice as much as you like before settling on a designing.

How FreeLogoServices Works

It literally does take just a couple of minutes to produce dozens of logos. Here are the basic steps their design tool takes you through:

  1. Choose the industry you’re in from a drop-down menu. Then add your company name and any other branding or tagline wording.
  2. Select up to 3 out of 4 logo styles: Initial, Icon, Badge, and Text.
  3. Choose up to 3 out of 4 font styles: Sans Serif, Serif, Script, and Display.
  4. Choose up to 3 out of 4 logo layouts: Icon Above, Curved Text, Icon Left, and Icon Right
  5. Browse your logo designs and choose the one you want.

Design-wise, the logos their editor produces are of decent quality. It’s easy to see how the service works. Based on the fonts, positioning, keywords and other information you provide, their AI generates all the logo options from their database.

Based on the information I gave, the AI generated hundreds of logos to browse. Admittedly, only the first dozen or so logos were really relevant and worth considering.

You can opt to make changes to your logo in their editor if you wish. Or, you can contact them to work one-on-one with one of their graphic designers.


FreeLogoServices lead product is their logo making kit. Once you’ve designed your logo, they offer some upsells in the form of other products that they’ll add your new logo to.

These are categorized into the following three services:

  • Range of Merchandise – They’ll put your logo on a wide range of merchandise that you can use to promote your business. Such as stationery, shirts, banners, signs, stickers, and so on.
  • Business Cards – You can add your name, address and any other contact information and print off some business cards to show off your new company logo at in-person events.
  • Website Builder – If you don’t yet have a company website, FreeLogoServices a website builder and hosting package.

Plans and Pricing

It’s free to create as many logos as you like, so you can practice until you see the perfect design.

I can see that’s why the business is called FreeLogoServices. You will need to pay up to download the files and use your logos, however.

FreeLogoServices has two pricing packages:

  • DIY logo package – $39.95.
  • Work with a logo designer – Starts at $99.

DIY Logo Package

Basically, it’s $39.95 to use their logo generator and download the source files when you’re happy with a design.

freelogoservices pricing diy

If you can’t get your logo to look exactly how you want it to, you can work with one of their designers to make custom tweaks.

Professional Designer Logo Packages

If you want to work with a real-life designer for your logo, you can opt for one of FreeLogoServices’ dedicated designer options.

These plans range from $99 to $645 (pricing of course subject to change), depending on how many designers you want to see concepts from.

freelogoservices pricing

It’s worth noting that for the “most popular” $395 package, you could probably get far more logo concepts from a crowdsourcing design service like 99designs.

FreeLogoServices Alternatives

Looka offers a very similar service and is just as quick to use. It’s worth putting the same information into their tool and seeing how their designs compare.

For another affordable logo design alternative, I recommend checking out Fiverr to find a graphic designer to work with.

Or, you could try a crowdsourcing marketplace like 99Designs where several designers come up with logos for you to choose from.

Fiverr Penji 99designs Design Pickle Looka
Customer Rating
Established 2010 2016 2008 2015 2016
Minimum Cost $5 $399 per month $299 $399 per month $20
Type of Service A la carte design Unlimited Graphic Design Crowdsourced design Unlimited design AI logo design
Best for Fast, cheap designs On-going design needs Higher profile work Ongoing design needs Affordable DIY
Notes 15-day money back guarantee. 100% money-back guarantee 14-day money back trial; 30% off first month w/ code VA30 Don't pay until you love your logo
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Your Turn

Have you worked with FreeLogoServices? If so, please leave a review below to help others with their decision.

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