Overall Rating4.944.944.944.944.94
Quality of Work4.934.934.934.934.93
Communication4.94.94.94.94.9
Value4.914.914.914.914.91
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Time Etc is a US and UK-based virtual assistant company that has been around since 2007. They’re one of the most popular VA companies too — having saved their clients more than 1,032,559 hours so far!

Important Note: This Time Etc review is geared toward those looking to hire an assistant. Click here to learn more about how to become a virtual assistant.

VAA Exclusive: Click here to claim your free $50 trial credit!

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About Time Etc Virtual Assistants

The company is proud of the assistants they offer. Each one has to pass a very strict, 10-step selection process, and less than 1% of applicants are approved.

All of them are college-educated and have an average of 12 years of experience. These Time Etc assistants have worked for Facebook, Apple, IBM, AOL, and other major corporations.

Most Time Etc VAs serve customers from their home offices in either the US or UK — depending on your location.

A Celebrity Advisor

One interesting thing about Time Etc is that Sir Richard Branson’s former assistant, Penni Pike, is a special advisor. She served as the billionaire mogul’s assistant for three decades, and is probably as close to a celebrity as they come in the world of personal assistants.

Now, you’re not likely to score Penni as your VA when you sign up, but she has helped train and mentor the rest of the crew.

Customer and Assistant Feedback

Time Etc is known to look after their assistants and customers.

The company has earned a 4.9 out of 5 rating on Glassdoor from assistants, and a 4.92/5 customer rating here on Virtual Assistant Assistant.

The Hard Work Myth

Time Etc was founded by Barnaby Lashbrooke, with the intention of helping busy entrepreneurs and leaders achieve more. As you know, it’s not always about working harder, but more often about working smarter and pulling the right levers for big gains.

This is a cause Barnaby is particularly passionate about. In fact, he wrote a book on the topic called The Hard Work Myth.

Special Offer: If you sign up for Time Etc through this link, Barnaby will send you a free copy of The Hard Work Myth ($13.97 on Amazon) to say thanks.

Pretty sweet that Sir Richard even tweeted it out!

the hard work myth richard branson tweet

How Time Etc Works

When you sign up for Time Etc, you can expect to be assigned a dedicated assistant with whom you can begin to establish an ongoing relationship.

However, you can also build a team of multiple assistants, each with different skills, for no additional cost.

Time etc doesn’t use a one-size-fits-all approach and instead pride themselves on fully understanding the client’s requirements, challenges and personality before carefully matching them to a suitable assistant.

They put a lot of effort into this matching process because they believe that having an assistant that truly understands you and your business is the key to succeeding.

Time Etc Founder Interview

I had the chance to sit down with Barnaby to get the inside scoop on how the company works and who they best serve.

VAA Exclusive: Click here to claim your free $50 trial credit!

Time Etc Services

Time Etc virtual assistants can handle a wide variety of tasks you throw at them, including:

  • Help with your to-do list
  • Manage your diary/calendar
  • Book accommodation and travel
  • Find products and services
  • Check and respond to emails
  • Research
  • Social Media
  • Writing and blog posts
  • Sort your expenses
  • Chase late payments
  • Issue invoices
  • Transcribe audio
  • Edit and format documents
  • Data entry
  • Help with marketing
  • …and more

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Time Etc Plans and Pricing

Rates range from $36-33 hour, and you can sign-on with a dedicated virtual assistant for as little as $360 a month.

Naturally, the more time you need, the more attractive the rates become, and to the extent your VA is available, you can scale up or scale back your hours as needed at any given time.

The rates are a pretty good value when you consider they include:

  • a dedicated virtual assistant
  • the ability to add more assistants to your team with different skills
  • the ability to share your assistant with other people in your business
  • a built-in task-management system to help you keep track of everything

Like with most other virtual assistant companies, you don’t have any long-term obligation, contract, or overhead.

To help ease the fears of first-time outsourcers, Time Etc is offering a free $50 credit for Virtual Assistant Assistant visitors to test out their service risk-free (with no credit card required), and a 100% money back guarantee.

You won’t find that with a freelancer and definitely not with an in-house hire!

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Time Etc Alternatives

At these rates, Time Etc compares favorably to other premium assistant services.

Prialto Time Etc MyTasker Boldly
Customer Rating
Established 2009 2007 2012 2012
Hourly Rate $27 $24-27 $7.50-14 $59
Minimum Package $1500 for 55+ hours $270 for 10 hours $140 for 10 hours $2360 for 40 hours
Dedicated Assistant
Minimum VA Experience Extensive in-house training 5 years In-house training 7 years
Team Access
Rollover Hours *does not charge overage
Free Trial
Learn More Learn More Learn More Learn More
*Specialist services are available for an additional charge.

In the US and Europe, the nearest competitor would be Wishup, ClearDesk, Prialto, or  Boldly, which has a similar set-up if you’re interested in making a comparison, though at noticeably higher rates.

Your Turn

Have you worked with Time Etc? If so, please share a quick review of your experience below to help others with their decision.

Frequently Asked Questions

What is Time Etc?

Time Etc is a leading US and UK-based virtual assistant company established in 2007. Check out the full profile on Virtual Assistant Assistant to read reviews from real Time Etc customers.

Is Time Etc legit?

Yes, Time Etc is a legitimate provider of virtual assistant services. The company has a roster of more than 16,000 clients and has saved those clients more than 700,000 hours so far. Check out the full profile on Virtual Assistant Assistant to read reviews from real Time Etc customers.

How much does Time Etc cost?

Among US and UK-based virtual assistant companies, Time Etc is among the most affordable. Depending on how many hours of support you anticipate needing, you’ll find packages ranging from $21-26 an hour. Check out the full profile on VirtualAssistantAssistant.com for more information.