In many cases, content is the new currency of online business. Without it, it can be hard for new visitors to discover your work and your products or services.

But the downside is that creating great, valuable, and shareable content takes a lot of time.

Each blog post could take an hour or more — or even several hours if it’s a particularly “epic” post. If you’re considering outsourcing this process, here are some of your best options.

the best content writing services

Advantages of Outsourced Content Writing Services

With the internet hailing content as king, outsourcing content creation to Content Writing Services presents several advantages for business owners.

Affordable Cost

One of the biggest advantages of working with a content writing service is the cost it would incur which is comparatively lower to hiring a full-time, in-house writer.

With no overhead expenses to worry about, you’ll be paying much less given the quality of work you’ll get back in return.

Writing services usually charge either on a per word or a per hour basis depending on the service you go with. This is still more cost efficient because you’re actually paying for hours worked instead of continuously paying someone the same salary even when they’re idle.

Experience

A Content Writing Service has a pool of experienced and talented writers under its belt who have all been pre-screened by the company.

These companies pride themselves for the quality of writers they have which means you’ll only be getting some of the best writers to handle your content needs.

Though there may be a few instances when you get assigned someone who’s average at best, these services generally provide top-quality writers especially if you go with their premium plans.

Peace of Mind

Having experienced writers do your content is a big boost to a business owner’s peace of mind.

Not only will you be getting someone who can write top-notch content, but you’ll also be working with someone who exudes professionalism and comes with a good work ethic.

You’ll get what you need when you need them which means you’ll have fewer revisions and you’ll always meet your deadlines.

Nothing could be better than simply telling someone everything you need and having them deliver it to you just in time. Pretty much what you’ll get with a Content Writing Service.

Editing

Another perk you’ll get working with Content Writing Services is content editing.

Though this may not come for free depending on the service you choose, it goes a long way considering how most freelance writers don’t have editors to proof-read their work.

While there’s nothing wrong with someone editing their own work, having someone with a different perspective do it makes a lot of difference because it’s unbiased and objective.

Editing is essential if you want your business to only publish better-written and high-quality articles.

Drawbacks of Working with Content Writing Services

While it seems that outsourcing to Content Writing Services is your best bet, it also presents a few disadvantages you may need to consider.

Specificity may pose problems

When it comes to content writing, knowledge of the topic to write about is crucial because no matter what writing style you apply, readers can still identify a writer’s unfamiliarity.

If your business requires very specific or highly-technical content, a content writing service might not be the best fit.

If this is the case, you may need to be more specific when it comes to your requirements so the writing service can provide you the right person for the job.

Potential to have an inconsistent voice, tone, and writing style

Voice, tone and writing style is crucial to brand recognition which is why they need to be consistent across all the content you produce.

This can become a problem, however, if you’re working with multiple writers on several projects because each of them has their own way of writing and getting your message across.

If you’re working with a Content Writing Service, try as much as possible to work with a single writer for all your projects unless there’s urgency in producing multiple content simultaneously.

How Much Do Content Writing Services Cost?

Plans and Pricing varies for each writing service.

Some would charge you per word, per hour, per project, while others have monthly packages that include several other perks.

A typical blog post, for example, can cost you anywhere between $5 on the low end to $600 or more. These factors depend on the experience of the writer and the length and quality of the content.

My Experience in Outsourcing Content Writing

Like my adventures in outsourcing other tasks, I’ve had both positive and negative experiences in delegating content creation.

I started my experiments on Fiverr, with mixed results. Since then I’ve tried services like HireWriters, Copywriter Today, and finally a series of freelance writers.

Many of the freelancers have come from my own community and network, but others have come from sites like FreeeUp.

Over the years, I’ve settled on a process I like, that follows the 10/80/10 model of outsourcing.

The truth is creating content for the sake of pushing out a blog post on a regular schedule is probably not worth the effort or expense. You need to have a strategy behind what you’re creating to get visitors and sales from it.

Which Content Writing Service is Right for You?

Choosing to work with a Content Writing Service makes perfect sense from a financial and logistical perspective.

By outsourcing your content needs to one of these services, you are making your business more competitive without spending too much.

The Best Content Writing Services

If you’re still undecided on whether or not a Content Writing Service is best for you, you might as well check out the following writing services I’ve listed for you.

Go ahead and read through the reviews and feedback each of them has earned so you can narrow down your choices and decide which one fits your needs.

The services listed here are your best bets for outsourced writing and content creation.

Overall Rating4.434.434.434.434.43
Quality of Work4.294.294.294.294.29
Communication4.434.434.434.434.43
Value4.714.714.714.714.71

Copywriter Today

Copywriter Today is a content creation service based in Cleveland, Ohio. The company was founded in 2014 and aims to provide small businesses and bloggers with top-quality written content on an ongoing basis. In fact, the team has grown to […]

Overall Rating3.673.673.673.673.67
Quality of Work3.633.633.633.633.63
Communication3.753.753.753.753.75
Value3.893.893.893.893.89

Fiverr

Fiverr.com is one of the most popular outsourcing destinations online. Built around a very simple concept – what people will do for $5 – Fiverr has grown into a large global community of freelance workers and people who hire them. […]

Overall Rating3.143.143.143.143.14
Quality of Work3.293.293.293.293.29
Communication3.573.573.573.573.57
Value3.143.143.143.143.14

Speedlancer

Speedlancer is the first freelancing platform to harness the power of the crowd for speed. The Melbourne, Australia based company opens its doors in 2014, but uses a unique crowdsourcing methodology to quickly deliver tasks for clients. Speedlancer targets business owners who […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

Simple Creative Marketing

Simple Creative Marketing is a content writing service aimed at website and business owners looking for a fixed-price monthly subscription plan for outsourced content. The company has been in business since mid-2016. They are based in Australia and have writers […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

Blog Hands

Blog Hands is a content creation service company based in Pittsburgh, PA. The company was in BETA all through 2015 and officially launched in March of 2016. They have a small team of project managers, editors, and writers based in-house, […]

Overall Rating2.442.442.442.442.44
Quality of Work2.732.732.732.732.73
Communication2.122.122.122.122.12
Value2.472.472.472.472.47

HireWriters

HireWriters.com is an on-demand content creation service. The company began in 2012 as sort of an article marketplace, linking those who needed content with writers from around the world. I was lured in by the low prices ($5 for a […]

Overall Rating44444
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Textbroker

Textbroker is a content-writing marketplace where webmasters can tap into a network of professional writers. The company was founded in 2005 in Mainz, Germany, and has since expanded to an impressive international presence with sites catering to several popular languages. […]

Overall Rating11111
Quality of Work11111
Communication11111
Value11111

Scripted

As business advances into the digital age, it’s becoming more and more important to create online content, whether it’s for promotion or as part of a product or service. In fact, if you’re reading this, it’s probably because my content […]

Overall Rating11111
Quality of Work11111
Communication11111
Value11111

Zerys

Zerys.com is a content marketing platform that caters to marketers, agencies, and writers. For entrepreneurs and marketers, they offer quality content at affordable rates. The Ohio-based company was co-founded in 2007 by Steve Lazuka, who remains on as president. They target […]

Overall Rating11111
Quality of Work11111
Communication11111
Value11111

GhostBloggers

UPDATE: It appears GhostBloggers is out of business. Please see below for alternative content writing services. GhostBloggers is a content marketplace where you can buy quality written content on any topic for your website, blog, ebooks, or whatever else you […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Writer Access

Writer Access is a content creation marketplace based in Boston, MA. The company was founded in 2008 and they offer a range of content-on-demand and membership options. The company has grown quickly in the 10+ years they’ve been in business, […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Crowd Content

Crowd Content is a content creation service based in British Columbia, Canada. The company was founded in 2011 and aims to deliver “publish-ready content”. They hire writers from native English-speaking countries, and currently have more than 5,000 professional writers on […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
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TextMaster

TextMaster is a professional copywriting, proofreading, and translation service. The company was founded in 2011 by serial entrepreneurs Thibaud Elziere (Fotolia) and Quentin Nickmans. The idea for Textmaster stemmed from seeing a real need in the market for better content […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Compose.ly

Compose.ly is a content writing platform that connects clients with freelance writers based in the US. The company has been in operation since 2017, and their head office is based in San Francisco, CA. About Compose.ly The company is made […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Contentmart

UPDATE: Contentmart is shutting down operations on August 20th, 2018. Contentmart is a content-writing marketplace where you can connect with thousands of writers across the globe and order content for your blog or website. The company has been in operation […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
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BlogMutt

BlogMutt is a content creation service offering monthly subscription plans based in Colorado, US. The company was founded in 2011 and aims to provide businesses and agencies with as many articles as they request each month. About BlogMutt The company […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Copify

Copify is a content marketplace where you can buy content for your site, press releases, ebook content, or any other needs from US and UK-based copywriters. The company has been in business since 2010 and is based in the UK. […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
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Outsource2Africa

Outsource2Africa is an outsourcing company in Kenya, Africa. They have been in business since January 2013 and provide virtual assistants based in Africa. They specialize in services such as transcription, online research, data mining, data entry, OCR cleanup and various […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

Writer.ly

UPDATE August 2015: Writer.ly is out of business.  Writer.ly is a marketplace for writers to find the editors, book designers, and marketers they need to get their books in the hands of as many readers as possible. The Seattle-based company was […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings

iWriter

If you need written content for your website, iWriter is an easy and reliable way for you to post projects that will be professionally and quickly done. Located in Carmel, IN, iWriter includes a network of thousands of freelance writers […]