The virtual assistant industry is growing in Europe and in the UK in particular. There are a variety of task-based and dedicated services available.

virtual assistant europe uk

Advantages of Virtual Assistants in Europe

With a population of over 700 million people, there’s no shortage of talent in the UK and Europe.

You’ll find a well-educated workforce that’s becoming more and more open to the idea of remote work arrangements.

There are several big advantages to working with a European virtual assistant or VA company.

First, if you’ll be able to find support for your business from someone in the same (or nearby) time-zone. The bulk of the continent shares a common time zone, with the UK and Portugal an hour behind, and the Eastern European countries an hour ahead.

Hiring close to home also eliminates the language barrier you might find with virtual assistants in India or the Philippines.

But perhaps the biggest advantages are the speed of implementation and avoiding bureaucratic headaches and employer burdens that often come with hiring traditional staff in Europe.

By hiring freelancers or contracting with virtual assistant companies, you can on-board qualified new assistants quickly and account for them as a simple line-item expense. A friend of mine in France built his remote team in that way, explaining that employment regulations for hiring staff locally were prohibitively complex and expensive.

And one final thing to note is that while many UK and European assistants command premium rates, Eastern Europe is home to many talented and affordable options.

Boldly Time Etc FreeeUp SmartPA
Customer Rating
Established 2009 2007 2015 2008
Hourly Rate €35-43 £23-26 €5-40 £22-30
Minimum Package €430 for 10 hours £270 for 10 hours Varies £300 for 10 hours
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Minimum VA Experience 7 years 5 years Varies Varies
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Drawbacks to Hiring Virtual Assistants in Europe

As you know, European virtual assistants are almost universally more expensive than their Asian counterparts.

The exception is in Eastern Europe, where the cost of living is lower, education is still strong, and you can find more affordable virtual support. In fact, one of my first hires was a freelancer from Macedonia!

Certain companies are also required to charge VAT at 20% or more, which is a significant additional cost of doing business. It pays to double check before signing up.

And if you’re hiring across borders, the language difference could be an issue, though from my experience, English seems to be a common denominator.

How Much Do Virtual Assistants in the UK and Europe Cost?

In Eastern Europe, you’ll find rates as low as $7 (around 6€ or £5.50) an hour.

In the UK and Western Europe, those are going to be much higher. Think in the range of £20-30 an hour or more.

Naturally, hires through virtual assistant companies tend to cost a little more than work-from-home freelancers, just due to the additional company support and overhead.

My Experience Working with Virtual Assistants in Europe

As an American, my experience with VAs in Europe is somewhat limited. Like I mentioned, I worked with an awesome freelance virtual assistant from Macedonia for a couple years. We originally connected through Elance (now Upwork).

When I posted the job, I was surprised to get any responses or bids back from Europe, but her cover letter really impressed me. Her rate was probably double what I might have paid in the Philippines, but it was still in my budget and well worth it.

In the UK, I’ve worked with freelance writers, book editors, and even a web developer for a quick project.

I’ve also turned to countries like Ukraine in attempting to recruit technical assistants like web developers and software developers.

Which European Virtual Assistant Company Should You Choose?

Choosing “the best” European virtual assistant service is always going to be a bit subjective. The best option for you will depend on your specific needs, budget, and growth strategy.

You can go the premium route, and hire through well-established firms like Time Etc or Worldwide 101. These companies have been around for a long time, and have proven processes in place for both vetting assistants and placing them with clients. In particular, Worldwide 101 specializes in dual-language support.

You can go the budget route, opting for a VA company in Eastern Europe like Baltic Assist. This will have a lot of the same advantages of working through an agency, but at a lower cost.

Or you can you go for more of the do-it-yourself method, hiring through a freelance platform like Upwork or FreeeUp. In the case of FreeeUp, they also pre-vet applicants and claim to only accept “the top 1%”.

If you’re based in Europe or just need some local help, here are the top-rated VA companies I would check out first.

Overall Rating4.944.944.944.944.94
Quality of Work4.944.944.944.944.94
Communication4.894.894.894.894.89
Value4.924.924.924.924.92
Time Etc

Time Etc is a US and UK-based virtual assistant company that has been around since 2007. They’re one of the most popular VA companies too — having saved their clients more than 1,032,559 hours so far! Important Note: This Time […]

Overall Rating3.43.43.43.43.4
Quality of Work3.333.333.333.333.33
Communication3.443.443.443.443.44
Value3.63.63.63.63.6
Fiverr

Fiverr.com is one of the most popular outsourcing destinations online. Built around a very simple concept – what people will do for $5 – Fiverr has grown into a large global community of freelance workers and people who hire them. […]

Overall Rating55555
Quality of Work55555
Communication4.964.964.964.964.96
Value4.984.984.984.984.98
FreeUp

FreeUp is a marketplace connecting pre-vetted virtual assistants, freelancers, and agencies in Amazon, eCommerce, and marketing. While their core customer base is within eCommerce and marketing, they work with many businesses outside of those spaces as well. Since launching in […]

Overall Rating4.994.994.994.994.99
Quality of Work4.994.994.994.994.99
Communication4.984.984.984.984.98
Value4.974.974.974.974.97
Boldly (formerly Worldwide101)

Boldly (formerly Worldwide101) is a premium subscription staffing company with clients and team members in North America and Europe. Founded in 2012, Boldly supports demanding founders and executives by providing skilled remote staff, including virtual assistants, that can take on […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
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Dynamite Jobs

Dynamite Jobs is an online platform aggregating and sharing the best remote jobs from hundreds of sources, posting over 300 new remote jobs each week.  If you’re looking for a position where you can work remotely or if you’re a […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
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JH Virtual Assistant

JH Virtual Assistant is a UK-Based virtual assistant company that provides virtual PAs and administrative support to companies across the UK. The company is headquartered in Fife, Scotland, and their assistants work remotely all over the UK. About JH Virtual […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555
Virtalent

Virtalent is a UK-based virtual assistant company that has been in operation since 2014. Although they are fairly new on the virtual assistant scene, they have grown rapidly and picked up a lot of exposure in the UK. They specialize […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555
VAFromEurope

VAFromEurope is a virtual assistant company with their headquarters in Austin, Texas, and their team of virtual assistants are based in Lviv, Ukraine. Alternatively, you may see or hear the company referred to as European Virtual Assistant Agency or EVAA. […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings
TayStone BPO

UPDATE: It appears TayStone BPO is offline and no longer operating. Please see below for some Time Etc, OnlineJobs.ph,  or Task Bullet as alternatives. TayStone BPO is a business-class virtual assistant company, providing virtual assistants for entrepreneurs and small businesses […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555
Sigrid.AI

Sigrid.AI is a remote managed executive assistant service. The Singapore-based technology company provides on-demand personal process outsourcing solutions designed to support the way people live and work today. Aside from Singapore, the company also has offices in Denmark and the […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555
My Virtual Assistant

My Virtual Assistant is a virtual assistant company providing virtual assistant services to small and medium-sized businesses all over the world. The company’s headquarters is in London. They also have offices in Johannesburg and are planning to open an office […]

Overall RatingNo Ratings
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Hubberly

UPDATE: It appears Hubberly is out of business. Please consider one of these alternatives or see below. If you own this listing or this information is incorrect, contact me here. Hubberly is a virtual assistant company based in the UK with their […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
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x.ai

x.ai is a tool that helps you and your team share ideal availability and schedule meetings. About x.ai Founded in 2014, x.ai is a productivity tool powered by artificial intelligence that lets you schedule meetings effortlessly. We believe it should […]

Overall Rating4.674.674.674.674.67
Quality of Work4.674.674.674.674.67
Communication55555
Value55555
Task Papa

Task Papa is a virtual assistant company based in Mumbai, India. The company was founded in 2012, but have been flying under my radar until recently. Their company philosophy is to provide virtual assistants, or ‘task officers’ as they call […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
ValueNo Ratings
AnswerConnect

AnswerConnect is a live answering service based in Portland, US. They provide virtual receptionist services, so you can have someone available 24/7 to answer your calls, schedule appointments, and do all the other things you’d expect from a receptionist. The […]

Overall RatingNo Ratings
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DoneTown

UPDATE: It appears DoneTown is out of business. Please consider one of these alternatives or see below. If you own this listing or this information is incorrect, contact me here. DoneTown is a virtual assistant company with their headquarters based in Los […]

Overall Rating4.754.754.754.754.75
Quality of Work4.754.754.754.754.75
Communication4.54.54.54.54.5
Value4.254.254.254.254.25
Task Firm

UPDATE: It appears Task Firm is out of business. Please consider one of these alternatives. Task Firm is a London-based virtual assistant company that provides an on-demand assistance service to micro-businesses and entrepreneurs. The company was founded by Natasha Guerra […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555
Vortex 360

UPDATE: It appears Vortex 360 is out of business. Please consider one of these alternatives or see below. If you own this listing or this information is incorrect, contact me here. Vortex 360 is an international virtual assistant company with offices in […]

Overall RatingNo Ratings
Quality of WorkNo Ratings
CommunicationNo Ratings
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TimelyPA

UPDATE: It appears TimelyPA is out of business. Please consider one of these alternatives or see below. If you own this listing or this information is incorrect, contact me here. TimelyPA is a UK based virtual assistant company that provides […]

Overall Rating55555
Quality of Work55555
Communication44444
Value55555
99Social

99Social is a social media management company based in the UK. The company has been operating for just over two years and they work with businesses of all sizes all over the world. They specialize in creating and posting high-quality […]