The virtual assistant industry is growing in Europe and in the UK in particular. There are a variety of task-based and dedicated services available.

virtual assistant europe uk

Advantages of Virtual Assistants in Europe

With a population of over 700 million people, there’s no shortage of talent in the UK and Europe.

You’ll find a well-educated workforce that’s becoming more and more open to the idea of remote work arrangements.

There are several big advantages to working with a European virtual assistant or VA company.

First, if you’ll be able to find support for your business from someone in the same (or nearby) time-zone. The bulk of the continent shares a common time zone, with the UK and Portugal an hour behind, and the Eastern European countries an hour ahead.

Hiring close to home also eliminates the language barrier you might find with virtual assistants in India or the Philippines.

But perhaps the biggest advantages are the speed of implementation and avoiding bureaucratic headaches and employer burdens that often come with hiring traditional staff in Europe.

By hiring freelancers or contracting with virtual assistant companies, you can on-board qualified new assistants quickly and account for them as a simple line-item expense. A friend of mine in France built his remote team in that way, explaining that employment regulations for hiring staff locally were prohibitively complex and expensive.

And one final thing to note is that while many UK and European assistants command premium rates, Eastern Europe is home to many talented and affordable options.

Boldly Time Etc FreeeUp Baltic Assist
Customer Rating
Established 2009 2007 2015 2015
Hourly Rate €35-43 £23-26 €5-40 €10-25
Minimum Package €430 for 10 hours £260 for 10 hours Varies €15/hr pay as you go
Dedicated Assistant
Minimum VA Experience 7 years 5 years Varies 1 year
Team Access
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Drawbacks to Hiring Virtual Assistants in Europe

As you know, European virtual assistants are almost universally more expensive than their Asian counterparts.

The exception is in Eastern Europe, where the cost of living is lower, education is still strong, and you can find more affordable virtual support. In fact, one of my first hires was a freelancer from Macedonia!

Certain companies are also required to charge VAT at 20% or more, which is a significant additional cost of doing business. It pays to double check before signing up.

And if you’re hiring across borders, the language difference could be an issue, though from my experience, English seems to be a common denominator.

How Much Do Virtual Assistants in the UK and Europe Cost?

In Eastern Europe, you’ll find rates as low as $7 (around 6€ or £5.50) an hour.

In the UK and Western Europe, those are going to be much higher. Think in the range of £20-30 an hour or more.

Naturally, hires through virtual assistant companies tend to cost a little more than work-from-home freelancers, just due to the additional company support and overhead.

My Experience Working with Virtual Assistants in Europe

As an American, my experience with VAs in Europe is somewhat limited. Like I mentioned, I worked with an awesome freelance virtual assistant from Macedonia for a couple years. We originally connected through Elance (now Upwork).

When I posted the job, I was surprised to get any responses or bids back from Europe, but her cover letter really impressed me. Her rate was probably double what I might have paid in the Philippines, but it was still in my budget and well worth it.

In the UK, I’ve worked with freelance writers, book editors, and even a web developer for a quick project.

I’ve also turned to countries like Ukraine in attempting to recruit technical assistants like web developers and software developers.

Which European Virtual Assistant Company Should You Choose?

Choosing “the best” European virtual assistant service is always going to be a bit subjective. The best option for you will depend on your specific needs, budget, and growth strategy.

You can go the premium route, and hire through well-established firms like Time Etc or Worldwide 101. These companies have been around for a long time, and have proven processes in place for both vetting assistants and placing them with clients. In particular, Worldwide 101 specializes in dual-language support.

You can go the budget route, opting for a VA company in Eastern Europe like Baltic Assist. This will have a lot of the same advantages of working through an agency, but at a lower cost.

Or you can you go for more of the do-it-yourself method, hiring through a freelance platform like Upwork or FreeeUp. In the case of FreeeUp, they also pre-vet applicants and claim to only accept “the top 1%”.

If you’re based in Europe or just need some local help, here are the top-rated VA companies I would check out first.

Overall Rating55555
Quality of Work55555
Communication4.964.964.964.964.96
Value4.984.984.984.984.98

[Sponsored] FreeeUp

FreeeUp is a marketplace connecting pre-vetted virtual assistants, freelancers, and agencies in Amazon, eCommerce, and marketing. While their core customer base is within eCommerce and marketing, they work with many businesses outside of those spaces as well. Since launching in […]

Overall Rating4.994.994.994.994.99
Quality of Work4.994.994.994.994.99
Communication4.984.984.984.984.98
Value4.974.974.974.974.97

Boldly (formerly Worldwide101)

Boldly (formerly Worldwide101) is a premium subscription staffing company with clients and team members in North America and Europe. Founded in 2012, Boldly supports demanding founders and executives by providing skilled remote staff, including virtual assistants, that can take on […]

Overall Rating4.934.934.934.934.93
Quality of Work4.934.934.934.934.93
Communication4.874.874.874.874.87
Value4.94.94.94.94.9

Time Etc

Time Etc is a UK and US-based virtual assistant company that has been around since 2007. They recently expanded operations into the US market, and boast that they’ve helped complete more than 1,000,000 tasks and projects so far! Time Etc was founded by […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

Virtalent

Virtalent is a UK-based virtual assistant company that has been in operation since 2014. Although they are fairly new on the virtual assistant scene, they have grown rapidly and picked up a lot of exposure in the UK. They specialize […]

Overall Rating4.954.954.954.954.95
Quality of Work4.914.914.914.914.91
Communication4.864.864.864.864.86
Value4.774.774.774.774.77

AVirtual

AVirtual is a virtual assistant company based in Cape Town, South Africa. The company has been in business since 2014 and targets customers in the UK. The company was founded by Richard Walton, a UK based entrepreneur with years of […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

VAFromEurope

VAFromEurope is a virtual assistant company with their headquarters in Austin, Texas, and their team of virtual assistants are based in Lviv, Ukraine. Alternatively, you may see or hear the company referred to as European Virtual Assistant Agency or EVAA. […]

Overall Rating4.754.754.754.754.75
Quality of Work4.754.754.754.754.75
Communication4.54.54.54.54.5
Value4.254.254.254.254.25

Task Firm

Update: It appears Task Firm is out of business. Task Firm is a London-based virtual assistant company that provides an on-demand assistance service to micro-businesses and entrepreneurs. The company was founded by Natasha Guerra in 2013, after she got fed […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

Hello VA

Hello VA is a UK-based virtual assistant company that has been in business since 2016. Their head office is located in London, and their assistants work remotely across the UK. They provide a wide range of virtual assistant services to […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

Baltic Assist

Baltic Assist is a virtual assistant company based in Lithuania. They are a relatively new company, starting operations in the beginning of 2015. They currently supply services to Denmark, Norway, Sweden and Switzerland, but are open to serving clients throughout […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

dailyPA

DailyPA is a task-based virtual assistant company serving the UK and European markets. The business was founded in London in  2012, and utilizes an all-UK staff of professionally trained virtual assistants. When you lead a busy life as most people […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

Retail-Outsource

Retail-Outsource is a virtual assistant company specializing in providing quality customer service assistance and back-end admin support to e-commerce businesses. They are a relatively new company, starting operations in October 2018, although their management team have a number of years’ […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

VPALabs

VPA Labs is a virtual assistant company based in Kyiv, Ukraine. They provide virtual assistants to small and medium-sized businesses, affiliate marketers, entrepreneurs, and anyone looking to outsource some of their workload. At the time of writing this, they are […]

Overall Rating55555
Quality of Work55555
Communication55555
Value55555

Vortex 360

Vortex 360 is an international virtual assistant company with offices in London, Dublin, Boston, Accra, Nairobi, and Abu Dhabi. The company was founded by Sean Murphy in 2015 and aims to provide a professional resource service to busy professionals who […]

Overall Rating55555
Quality of Work55555
Communication44444
Value55555

99Social

99Social is a social media management company based in the UK. The company has been operating for just over two years and they work with businesses of all sizes all over the world. They specialize in creating and posting high-quality […]

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Taskerly

Taskerly Virtual Assistants is a UK-based virtual assistant company providing a wide range of virtual assistant services. They are open to working with clients all over the world, but their assistants work in the UK time zone. The company has […]

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Mindy Support

Mindy Support is a business process outsourcing company with offices across Ukraine. They have been in operation since 2014 and work with small, medium-sized and large businesses across the EU and US. The company was founded by a group of […]

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European Virtual Assistant

European Virtual Assistant (EVA) offers topnotch services from dedicated (Executive) Virtual Assistants following Swiss standards. The agency was established in 2014 in Switzerland. The big idea behind it is to support European Businesses out of Europe, providing multilingual (English, German, […]

Overall RatingNo Ratings
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Pink Spaghetti

Pink Spaghetti is a virtual assistant company based in the UK. They describe their business as giving busy people, both business and domestic, a 25th hour in the day by taking some of your workloads off your hands. The company […]

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DoneTown

DoneTown is a virtual assistant company with their headquarters based in Los Angeles, California, and a team of virtual assistants working remotely across Eastern European countries. The company has been operating since September 2017, and they supply virtual assistants to […]

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Hubberly

Hubberly is a virtual assistant company based in the UK with their focus being mainly on the UK market. They have virtual assistants based in Europe, the US, and India. The company has been in business since 2012. Their target […]