SEO Virtual Assistant: A Quick Guide to Business Online Visibility

Every business owner and marketer knows how tough it can be to finally become visible to your target audience. Sometimes, it seems like there are just too many similar businesses looking to snag the same customers. 

So, what is the solution? You have to find a way to stand out from the rest and be the best at SEO. Sounds easy, except that SEO is pretty much a round-the-clock thing on its own. 

You are going to need all the help you can get to pull it off, especially if you don’t want to neglect your own business entirely. In a situation like this, getting the help of an SEO virtual assistant is a no-brainer.

Struggling to understand what exactly an SEO VA does? You are in luck, as that’s exactly what this post is all about. Plus, we will share our tips on how you can find the best one for you.

Who Is an SEO Virtual Assistant, and How Can They Help Your Business?

An SEO virtual assistant is an expert who helps websites improve their visibility and ranking on search engine result pages. Guess what? They do all that remotely. 

They know exactly what to do to move your website from the obscure back of SERPs to the front page. Besides, they brainstorm creative solutions to help businesses get better online performance metrics.

This is a pretty big deal when you consider that digital marketing is only getting more competitive. Take a look at these stats:  

• 53% of website traffic actually comes from organic search, and it drives over 1000% more traffic compared to social media. 
• SEO reduces customer acquisition costs by 87.4% and increases organic page views by more than 11x.
• And to top it all, 75% of consumers don’t bother to go beyond the first page of search result pages. 

Clearly, you need to know your onions when it comes to search engine optimization. That, or your website might just be losing out on opportunities to make sales. An SEO assistant ensures that this does not happen to you.  

When you outsource your SEO tasks to them, they can help you handle everything. This includes everything from doing keyword research to optimizing your website for better outcomes. 

They can also help you with guest blogging campaigns, which is one of the most stressful SEO tasks. Plus, they have the skills and relationships to get good links and make sure the equity a link passes is going to improve your domain authority.

Since they help free you from SEO tasks, you can now focus on what you do best (whether it’s creating a new, genius business plan or sipping margaritas by the pool). We only wish we’d belong to the second group.

As you are not hiring a full-cycle agency or in-house staff, you might even end up saving money. Besides, virtual assistant SEO services give you access to specialized skills that are both flexible and scalable. This translates into better brand image, visibility, and more profits for you.

Skills and Responsibilities of SEO Specialist Virtual Assistant

For your SEO specialist virtual assistant to be really good at their job, they must have the following skills:

• In-depth knowledge of SEO tactics, including the latest best practices;  
• Understanding of how to use various SEO tools;

As for their responsibilities, they can vary depending on what you agree on. Typically, any of the following can be possible: 

• Do core SEO tasks. This includes doing keyword research, figuring out the search intent, and mapping out the keywords to relevant pages. 
• Craft content that resonates with the customer’s journey, whether for your own site or guest blogs. Note: If you aren’t sure about how SEO and customer journey are connected, you can read about it on this page. 
• Tackle link-building tasks. They also help you build relationships with relevant site owners for more future link prospects.
• Manage your local SEO and come up with optimization strategies to ensure your site maintains a good ranking.
• Conduct a competitive analysis for your site to see how you stack up against them and what opportunities you may be missing out on.
• Monitoring your rankings for target keywords and online performance.

How to Find a Perfect Virtual Assistant

There are many VA assistants out there. Yet, there are also many potential jobs for them. So, when picking the right person, don’t only focus on what they can give you but also what you provide. 

Overall, when choosing a virtual SEO assistant, you have to pay attention to two major things:

Weigh Your SEO Needs

Every site is different, even if they’re in the same niche. This just means that you have to understand exactly what your web page needs. Sometimes, everything looks great on the surface, but the technical side is all messed up. Other times, you may have the right keywords, but the content needs work to match search intent. 

Maybe you already have great content but aren’t ranking well because your backlink profile needs some work. The point here is that you are going to need a different set of skills for each of these. 

You might be lucky enough to find someone who can do two out of three. But it’s very rare to find one person who is an expert in all SEO tasks, especially if you are on a budget.

Pick the VA Who Meets Your Needs and Values

Naturally, you want to look through the portfolios and reviews of prospects. It’s even better when you can interview them and evaluate their expertise as well as their communication skills. This way, you can narrow down your list of prospects. 

But here’s a pro tip: The VA with experience with clients in your niche is a more likely option than someone who has never worked with anyone in your industry. 

The only thing is that it might mean paying more if your niche is rather obscure and competitive, like the financial sector. So, you want to get the money talk sorted out before hiring anyone. Decide if you’re paying a fixed rate or for hours worked and what scope of work you expect them to tackle before you pay. 

Besides, make sure that you are on the same page in terms of values. Of course, it is a virtual assistant. Still, you need to have clear and smooth communication if you want to achieve any decent results. That’s why pay attention to whether they really want to make a difference.

Conclusion

Hiring a virtual SEO assistant can be the best move for businesses trying to build strong brand awareness online. Yet, not everyone out there will be the best fit for your business. 

So, take some time to understand the kind of value a VA can bring to your SEO game. Next, you have to be clear about your goals for your site. Only then can you choose the best out of a sea of promising professionals.