Remote Marketing Team Management Guide
Managing a remote marketing team can be particularly difficult when you are new to the whole thing. It’s not easy to coordinate everyone’s actions correctly when you can’t meet in-person. Luckily, there are some things you can do to streamline the process of managing your remote marketing team. Hence, here’s the guide to remote marketing team management.
#1 Plan A Remote Hiring and Onboarding Process
First and foremost, you need to plan a remote hiring and onboarding process which will help you create your remote marketing team or work on the one you already have. Here are some tips to get you started with the hiring and onboarding of your team members:
- Search for potential candidates on such platforms as LinkedIn and Indeed. You can also post job listings on them as well as on other popular job boards to promote your vacant positions. When posting the job listings, make sure to add that the job is available for any location and will need to be done remotely.
- Outline your virtual hiring process by starting with the resume review process and getting to the actual hiring. The best thing you can do is have a virtual interview with potential candidates and maybe even give them a test task to see what their abilities are and whether they will fit your job position.
- Be objective during the hiring process and don’t judge the candidates by their location. This could prevent you from finding good talent. Look at their experience, education, skills, and achievements instead.
- Inform your chosen candidates that they got the job and welcome them into the team. Explain to them all the basic requirements of their job and introduce them to their team members. Make sure they fill out all the necessary paperwork to get started.
- Check-in on the new members of your remote marketing team after some time has passed since you hired them. See whether they are satisfied with their job and how well they are performing within your team.
#2 Find and Use Digital Productivity Tools
One thing that doesn’t seem obvious but could actually be very useful is finding and using digital productivity tools. These can help you maintain consistently high productivity and performance levels in your team for long periods of time. Even the calendar you use for scheduling events and meetings could help a lot with productivity.
Use a project management tool like to create daily, weekly, or even monthly tasks. This will allow you to keep track of all the tasks planned, completed, and canceled by all of your team members. Moreover, this can also help you get more accurate data about the performance of your employees. Some suggested tools are:
- Monday.com – Monday.com is an award-winning cloud-based work operating system (Work OS) that enables teams to collaborate and build custom workflows. After you sign up for a free trial and create an account, you can log into the web app. Here, you’ll see a blank calendar and your dashboard. There is a minimum of 3 seats per plan, so pricing starts at $24/mo for 3 team members on their basic plan.Sign up for a free trial!
- Workpuls – WorkPuls provides you with insights that you would not otherwise be able to see. Such as identifying tasks taking longer than you’d expect, which team members are working the fastest, amount of idle time, and much more.
WorkPuls is an employee monitoring, time tracking, and automatic time mapping platform.
This software provides a range of tools and features that enable managers and business owners to increase their employee’s productivity.
The company and WorkPuls’ support staff are based in California, U.S.
Pricing starting at $6 per month, per employee.
After installing this software on the computer or device your remote team members are using, you can track their time, the apps they’re using, see screenshots, and track other productivity metrics.
The company and DeskTime’s support staff are based in Riga, Latvia.
Pricing plans start at $0/month for one user with their LTE plan.
4. Hubstaff – Hubstaff is a time tracking software built for remote teams. The company was founded in 2012 and their fully remote team is “based” out of Indianapolis, Indiana. Hubstaff offers several productivity monitoring features like an app and URL tracking, optional screenshots, and customizable reports. It’s designed to give you insight into how your remote team is spending their time so you can help them be more efficient.
5. Fiverr Business – Fiverr Business is an online marketplace and freelancing platform. Fiverr Business differs from other freelance platforms – like the Fiverr marketplace – by vetting freelancers and introducing collaboration tools. The annual membership is priced at $149 per year. At the time of publishing, however, Fiverr Business is waiving that fee for the first year. That means you can sign up and start using the platform today for free.
6. MyTimeIn – MyTimeIn is a next-generation remote productivity platform that helps business owners and managers increase the overall productivity of remote employees.
This software provides a suite of tools that enable you to track time, monitor what your virtual assistants/employees are working on, track attendance, see screenshots of their workflow, and much more.
The company and MyTimeIn’s support staff are based in California, U.S.
Pricing plans start at $29.99 per month. If you want to see how MyTimeIn works, you can schedule a time to see a demo of the software.
#3 Schedule and Run Virtual Team Meetings
The next thing you should do is start planning the way you will schedule and run virtual team meetings. In addition to that, you will also need to plan out one-on-one virtual meetings. Here are some things to keep in mind:
- Decide which meetings you actually need rather than having as many as you can. This will help you channel your time and energy into the meetings you will actually make productive rather than meetings that will end up with not very significant results. If you need a monthly meeting to discuss performance and set new objectives, make sure to set it up in time. But if you don’t need a weekly meeting, just don’t run it.
- Have a regular schedule for meetings. There will be times when you need to organize them on the spot, but you should mostly stick to a premade schedule so that everyone has the opportunity to attend at a suitable time.
- Prepare for every meeting separately. Have an outline for every meeting so you know what you want to discuss, especially the specific points you might end up forgetting if you don’t write them down beforehand.
- Choose the software you will be using for virtual meetings. Make sure that everyone knows how to use the software and run some tests to see how the meetings would go. Educate everyone about how they should deal with technical issues they might encounter at one of the meetings.
- Be mindful of the time zones. This is especially important if your team members are located all over the world. If your team is not too big, you probably won’t struggle with time zones too much.
- Create a shared calendar where everyone will be able to see when the next meeting is. Add all the necessary details to every meeting scheduled on the calendar.
- Discuss the meetings beforehand with the team members that you would like to present at the meeting along with yourself. You can also discuss meetings beforehand with other employees to see if they have anything they would like to submit like slides, latest data, etc.
- Wait for everyone to join the meeting once you launch it. If anyone is experiencing technical problems, try to help them however you can. If the problem is too big, consider rescheduling the meeting.
- Let your team members talk during the meeting instead of only talking yourself. Brainstorm ideas, analyze past performance, and so on. In other words, run the virtual meetings just the way you would run regular ones.
- Wrap up the meetings on a meaningful note and ensure that you went through every important point. Likewise, use an icebreaker at the beginning of the meeting if you feel there is some awkwardness.
- Improve the virtual team meeting procedure over time. Change the schedule if it’s needed or make more team members present if you want interaction. Consider collecting feedback regularly too.
#4 Respect Boundaries and Remember Time Zones
As mentioned earlier, remembering time zones when scheduling virtual team and one-on-one meetings is one of the most important things you need to do when managing your remote marketing team. Having a meeting when the time is good for you but it’s nighttime for the other person is definitely not a good idea.
At the same time, you need to respect boundaries just like you would in an office. Don’t encourage discussing politics or any private matters that are not essential to your work. It’s just not a good idea and doing so will just lead to more problems rather than resolutions. After all, being professional should be your number one priority.
#5 Check-In with Team Members Regularly
Checking-in with team members regularly might not seem like something particularly important, but it can actually help you in so many ways. Just reaching out once in a while to check the performance or satisfaction of your employees can help you:
- Connect with Them Better: By reaching out so often, you will be able to better understand your employees and find a way to connect with them better which will improve your relationships.
- Ensure They Are Satisfied: You will also be able to make sure they are satisfied with their job and are mentally well. Stress can be a big issue, so it’s worth checking your team’s mental health once in a while.
- Get More Feedback: There will also be more opportunities for getting feedback from your employees which will help you improve the different aspects of your remote marketing team.
- Improve Overall Performance: By checking the satisfaction level of your employees and connecting with them better, you will be able to motivate them to increase their productivity which will improve their overall performance.
#6 Form A Work Culture of Inclusion
Forming a work culture of inclusion is not an easy feat as it will take some time to actually develop. Here are some ways you can make this happen faster:
- Create Opportunities for Bonding: Instead of waiting for something to happen, create such opportunities yourself. Make sure your employees have a messaging channel for casual chatting and host movie nights where everyone can watch a movie from home while discussing it in a chat or meeting.
- Connect In-Office and Remote Teams: Don’t just talk to your remote marketing team separately. Instead, make sure that all departments have the ability to talk to each other both while working and during breaks.
#7 Set Up Proper Communication
Speaking of communication, this is the last and by far one of the most important things you need to do. Setting up proper communication will help you manage your remote marketing team more smoothly and allow you to have way more control and organization than you would with poor communication.
A dedicated messaging platform like Slack will allow you to have multiple channels for messaging while also letting you have direct-message conversations. Your virtual team meeting software will also help you with communication, but it’s important to remember about emails as well because they let you send much bigger files and longer tests than a messaging platform does.
All in all, managing a remote marketing team is not as difficult as it may seem at first glance. Once you get the hang of it, managing your remote marketing team will become relatively easy. Use the tips in this article to start managing your team more effectively.
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