Magic (GetMagic.com) acts as an on-demand concierge agent that allows users to get any information and support they need 24/7 by SMS.
There are no monthly fees or subscriptions; you only pay when you use the service. You’ll get a response in seconds to minutes, and the artificial intelligence software even starts to learn about you over time to help with future requests.
With our phones always being close to hand, Magic is one of the quickest and most convenient personal assistant service options.
About Get Magic Now
The company started in February 2015 and the company CEO is Mike Chen. Their headquarters are located in San Francisco, California, and they have a team of highly-trained human assistants on-hand 24/7, 365 days a year.
Most of their workers are based in their San Francisco offices, however the company is expanding its operations and setting up offices in the Philippines.
Their target customers are busy individuals who need a personal assistant on occasion, but probably not enough for a dedicated VA. In that way, the service is similar to Fancy Hands, but without the monthly subscription fee and without a limit to the number of tasks you can assign.
With Magic, help is just a text message away.
Once you sign up with Get Magic you will receive a text message with instructions detailing what to do next.
When the service first launched, they had a wait list thousands of people deep. I was #17,310:
If you’re wondering what services Magic can fulfill, they say, “Anything you want. As long as it’s not illegal. Seriously.”
You just simply text your request to the number provided, and one of their operators will respond asking for further information if needed. Then they will find the quickest and best solution to your request.
Some examples of the kind of requests they commonly answer are:
- Schedule a meeting with my partner for 1pm tomorrow.
- Rearrange my appointment with my personal trainer from Monday to Tuesday.
- I’ve emailed my flight details for tomorrow please arrange transport and a hotel.
- Deliver bacon and eggs for my breakfast tomorrow.
As you can see you can use the service to arrange personal chores from delivering breakfast, to arranging your calendar. As well as setting up meetings or making business inquiries.
How the Magic Text Message Assistant Works
Magic Plans and Pricing
It costs $35/hour to use Magic. You’re billed by the minute, and you only pay for minutes actively spent on your requests.
It’s hard to say how long a task will take, but be prepared for the first task to take up to an hour as they become familiar with you and your business.
There are two advantages to using Magic that may save you money over having your own full-time or part-time personal assistant.
Firstly, they are available 24/7, so you can take advantage of offers and services at the time you need them, even if they’re outside of regular business hours.
Secondly, because you only pay for the time the assistants are actively working on your requests you can spend as little or as much as you want.
A few services have popped up in recent years promising a text message virtual assistant, but Magic seems to be the frontrunner. My early fave was GoButler, but they pivoted away from VA tasks and to focus solely on flight search.
Another entry was Operator, but similarly they’ve niched down as a personal shopping assistant service. Cloe looked promising as well, but hasn’t updated any of their social media since mid-2015 so I have to assume they’re out of business.
In addition to Fancy Hands (the task-based virtual assistant service mentioned above), you might consider OkayRelax. It’s not 24/7 or text-based, but you do get a dedicated assistant at an affordable price point.
Have you used Magic’s assistants to help with any tasks? If so, please leave a brief review below to help others with their decision.