I was surprised to learn that Deluxe has been in business since 1915 — 100 years! They started back in the day making checkbook holders and are still one of the leaders in check production today.
Naturally, the business evolved to include small business support services, including graphic design. The logo design arm (formerly known as LogoMojo) got its start in 1992 and the company has served more than 50,000 logo design clients since then.
While the specific deliverable many small businesses are after is an attractive logo, Deluxe can also help with developing your organization’s brand identity through marketing, search engine optimization, social media development and website design.
They target small businesses that want an affordable logo with more options and attention to your overall brand than a cheaper service (like Fiverr). Check some of the portfolio samples in the video below to get an idea of what they can create.
How it Works
To get started, you’ll complete a short design brief. If you’ve never done one of these before, it’s a pretty fun exercise. You go through a series of questions about your personal style and your business’ “personality.”
In the case of Deluxe, they’ll ask you what other types of logos you like, what colors you like or are thinking of using in your business, any images you want included (or excluded), where you might use the logo, and some information about your company like who you serve and what sets you apart in the market.
After that, Deluxe will assign a handful of designers (number based on what package you select) from their Charlotte, North Carolina-based team who are the best fit for your project, and they’ll get to work in producing design concepts for you to review.
Deluxe Logo Samples and Intro Video
Plans and Pricing
Deluxe offers 3-tiers of logo design pricing, starting at $245. At that price point you’ll have two different designers coming up with concepts on your behalf and you’ll be presented with around 10 ideas to choose from.
From there, you can ask for a revision or two if the design concept is close but not quite where you want it.
Limited Time VAA exclusive: Get 10% off any logo design package through this link!
The mid-tier Silver package is $395 and bumps you up to 3 designers and 30 logo design concepts. Plus they’ll throw in a black and white version of your vector file.
And at the top-end, Deluxe has their gold package with 5 designers and 50 design concepts. The big value add-ons here are the fonts and color codes, which are really helpful in making your website look like a coherent extension of your brand.
VAA Exclusive: Get $100 off a Gold design package with promo code 100OFFGOLDLOGO.
Each package comes with a 100% satisfaction guarantee, in which you can request a redesign from new designers or a full refund if none of the concepts are acceptable.
Logo Design Alternatives
I definitely like the idea of having multiple people contributing multiple concepts, and the Bronze package is less expensive than the lowest option at 99designs.
Have you ever had a logo designed by Deluxe? What did you think? Please feel free to leave a review of your experience below to help others with their decision.