Fin is a 24/7 personal assistance service available when you need it on the other end of your phone. “You use it like Siri, Echo, or Google Now… except it actually works,” their developers said.
Fin uses a combination of machine and human intelligence to find answers, send messages, handle bookings, and take care of anything you’d expect from a personal assistant.
The company has been in business since 2015 and their staff are based in San Francisco, California.
The company was founded by Andrew Kortina and Sam Lessin, and to-date they operate with less than 50 employees.
Their target customers are professional or regular people who can benefit from an assistant to help them manage some of their workload.
The benefit of using Fin over hiring a personal assistant is that you have assistance on-hand 24/7. All you need is an Internet connection and a smartphone, two things most people are never without.
How Fin Assistant Works
Fin uses a combination of humans and AI, and as a result they say their app is, “more accurate, powerful, and better able to handle real nuance and complexity,” than the other AI assistants such as Google Now, Siri, and Echo.
They also say their smart technology improves as it gets to know you better over time. Giving you a personal experience, customized experience, not a general AI experience.
You can delegate to your Fin assistant via email, SMS, iOS, or the web.
Fin specializes in providing 24/7 assistance through their smartphone app. All you need is an Internet connection and you have a combination of artificial and human support on hand.
The services are only really limited by your imagination and needs. You can ask Fin to call, email, text, schedule, book, and make purchases for you.
You can use Fin to transcribe documents, perform online research, or just find answers for those questions you need answering there and then.
Some examples of common requests Fin is used to handling are:
- Fin, can you take care of this hospital bill for me? Use my Amex.
- Please remember Cotogna as a place I can get dinner after 10pm.
- I am going to New York next week. Can you lookup the people I said I wanted to spend more time with?
- Can you unsubscribe me from these mailings (see pic attached)?
As you can see from the above, Fin is best used for tasks that save you time or make sure you don’t forget important appointments, just like a PA would.
Fin can also handle recurring requests with their Recurring Request Dashboard and sends users a consolidated daily executive summary of all work completed and requests in progress.
The Human Touch
Fin has added inbound call answering by having customers forward their work number to have a Fin assistant pick up (instead of voicemail) and using this as a reception desk for their businesses.
They also offer weekly live phone calls to let you braindump and delegate everything you need help with for the week. Your assistant will also proactively look at your calendar and suggest things they can take off your plate.
And if you spend most of your day in Slack, you can send requests to Fin via Slack as well.
Plans and Pricing
Fin currently has two pricing plans. You can get started and try the service for just $20 per month, or for $270 per month you can have access to all their services. (Though when I signed up, the $20 disappeared and let me register for free.)
Since the service is on-demand, presumably the only advantage of signing up for the higher level plans is the bonus credit that’s included.
It’s unclear whether or not your unused credit rolls over to the next month.
Each plan includes:
- 24/7 human-backed assistance
- Chat with Fin via iOS
- Friends can email your Fin assistant too
- Voice and image transcription
- Integration with Google calendar
- Handle booking, meal, and travel plans
- Carry out research
- Make purchases
- Draft emails and documents
Different requests will burn through different amounts of credit, though the company gives the guideline that most requests are in the $8-30 range.
They list some specific examples of what certain requests might cost, based on the complexity and human time involvement required:
Your first request (up to $30) is free, and you can cancel anytime by simply telling Fin you wish to cancel.
It feels like this kind of personal assistant service is starting to gain some momentum and I expect more companies to enter the space.
As for right now, Magic is their main competitor and worth taking a look at. You can do a lot of the same tasks with Magic, though Magic also only interacts via text message. Please.Do might be worth a look as well.
Have you used Fin? If so, please leave a review below to help others with their decision.