Userway

Accessibility isn’t optional—it’s essential. Ignoring it means alienating millions of users, risking legal penalties, and missing out on potential revenue. 

Userway, an AI-powered accessibility solution, has garnered attention for its precision, affordability, and ease of use.

No complicated coding. No expensive developers. Just AI-powered automation as a virtual assistant that ensures your website is Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG ) compliant—while improving user experience, engagement, and conversions.

Userway also offers seamless Shopify and WordPress plugins, designed to elevate website accessibility and user experience.

By making sites more intuitive and inclusive, it helps visitors absorb content better, stay longer, and convert more. So, it boosts click-through rates, maximizes earnings per click, and creates smoother, more rewarding consumer journeys.  

If you’re a business owner, developer, or virtual assistant managing websites, Userway is the smartest, fastest, and most cost-effective way to make your site accessible to everyone.  

This review covers its features, benefits, and suitability for different users, providing a clear verdict for those aiming to improve web accessibility.

About Userway  

Userway is an AI-driven accessibility tool that helps businesses instantly comply with global accessibility standards like:  

• ADA (Americans with Disabilities Act)  
• WCAG 2.1 & 2.2 (Web Content Accessibility Guidelines)  
• Section 508 (U.S. federal requirements)  
• EN 301 549 (EU accessibility standards)  

Userway was founded in 2016 by Allon Mason, an entrepreneur and advocate for digital accessibility. The company emerged from a mission to make the internet more inclusive for people with disabilities by providing AI-powered accessibility solutions. 

In March 2023, it partnered with LevelAccess to combine AI-powered accessibility automation (Userway’s core strength) with enterprise-grade compliance solutions (LevelAccess’ core expertise). The merger aimed to make digital accessibility more efficient for businesses of all sizes while strengthening ADA and WCAG compliance.

Watch this to meet Allon Mason and Userway’s leadership, team, and customers:

How Userway Started  

Mason recognized that many websites lacked proper accessibility features, excluding millions of users with disabilities. Inspired by the need for compliance with laws like the ADA  and WCAG, he developed Userway’s AI-driven widget—a simple, code-free solution to make websites instantly more accessible.  

The company quickly gained traction, expanding from a basic accessibility tool into a full-suite platform with features like screen reader optimization, keyboard navigation, and contrast adjustments. 

Today, Userway serves thousands of businesses globally, including integrations with Shopify, WordPress, and other major platforms, helping brands enhance UX while meeting legal standards.  

Userway has grown into one of the most trusted accessibility platforms, used by small businesses, e-commerce stores, and Fortune 500 companies alike.  

Core Features of Userway

Userway offers a suite of features designed to address accessibility needs comprehensively. Below are some of its standout functionalities:

1. More Accurate AI

Userway employs advanced AI technology to minimize errors in compliance. This ensures that websites meet standards like ADA, WCAG, and other accessibility guidelines efficiently. 

The AI continuously learns and adapts, making it possible to address accessibility issues with increasing precision over time.

2. Platform-Agnostic Compatibility

One of Userway’s strongest attributes is its ability to function seamlessly across various website platforms. 

Whether you are using WordPress, Wix, Shopify, Squarespace, or a custom-built site, the tool adapts effortlessly, making it a versatile choice for businesses handling diverse web environments.

3. Cost-Effective Solutions

Accessibility can often be perceived as a costly endeavor, but Userway challenges this notion by offering pricing plans that deliver high-quality results without breaking the bank. 

This feature is particularly appealing to small businesses and enterprises that aim to balance performance and affordability.

4. Legal Safeguards

In addition to providing compliance tools, Userway offers documentation to minimize the risk of lawsuits. 

With the increasing number of legal actions surrounding accessibility violations, this feature provides peace of mind to website owners, ensuring they are well-prepared to demonstrate their efforts toward inclusivity.

What Makes Userway Special 

• AI-Powered Fixes in Real-Time: Scans and adjusts your site automatically  
• No Coding Required: Works with WordPress, Shopify, Wix, Squarespace, and custom sites  
• Customizable Widget: Lets visitors tweak font size, contrast, and more 
• Legal Protection: Provides compliance reports to prove accessibility  
• 24/7 Multilingual Support: Help in English, Spanish, French, and more  

If you’ve ever worried about accessibility lawsuits or losing customers due to poor usability, Userway removes that stress completely.  

How Userway Works 

Beyond basic compliance, Userway offers game-changing tools that improve UX and revenue-inducing conversions, like click-through rates and earnings-per-click.

1. AI-Powered Accessibility Widget  

• Real-time adjustments for disabilities (visual, motor, cognitive)
• 30+ language support (expands global reach) 
• Custom branding (matches your site’s design)

2. Automated Compliance & Legal Protection  

• WCAG 2.1 AA/AAA compliance  
• ADA & Section 508-ready
• Documentation for lawsuits (reduces legal risk)  

3. Screen Reader & Keyboard Optimization

• Works seamlessly with JAWS, NVDA, and Voiceover 
• Fixes focus order, skip links, and ARIA labels 

4. E-Commerce & Form Accessibility 

• Accessible checkout flows (boost conversions) 
• Form error corrections (helps users submit info correctly)  

5. Enterprise & Agency Solutions  

• White-label options (for agencies managing multiple clients) 
• Dedicated support & SLAs (for large businesses)

Why do these matter?

• Better UX translates to more conversions (accessible sites see up to 20% higher engagement).
• Avoid lawsuits (over 4,000 ADA website lawsuits were filed in 2023 alone).  
• Boost SEO (Google ranks accessible sites higher).

For additional support to its clients, Userway also provides video tutorials and research, legal updates, and insights.

Userway Service: Simple Setup, Powerful Results 

One of the biggest frustrations with web accessibility is the technical hassle. Many tools require manual audits, developer help, or expensive consultants.  

Userway changes the game with these easy-to-follow steps:

Step 1: Install the Widget (Takes 2 Minutes)  

• Option A: Copy-paste one line of JavaScript into your site’s header.  
• Option B: Use a plugin (WordPress, Shopify, etc.).  
• Option C: Enterprise-level API integration for custom setups.  

Step 2: AI Scans & Fixes Your Site 

Userway’s AI instantly analyzes your website and:  

• Adjusts colors & contrast for readability 
• Enables keyboard navigation for motor-impaired users  
• Optimizes for screen readers (like JAWS, NVDA) 
• Fixes missing alt text, form labels, and ARIA tags 

Step 3: Visitors Customize Their Experience

Users can click the floating accessibility widget to:  

• Increase font size (great for visually impaired visitors)  
• Switch to high-contrast mode 
• Enable dyslexia-friendly fonts 
• Stop animations (helps those with vestibular disorders) 

Step 4: Monitor & Stay Compliant  

Userway provides:  

• Monthly compliance reports (proof for legal requirements)  
• Ongoing AI monitoring (catches new issues automatically) 
• Enterprise-level audits (for large-scale compliance)  

Bottom line: Userway does the heavy lifting, so you don’t have to.  

Userway Plans and Pricing: Is It Worth the Cost?  

Userway offers flexible plans, from free to enterprise.  

Plan	Price	Best For
Free	$0	Basic widget, limited features
Annual	$490/year	Full AI accessibility, compliance reports
Enterprise	Custom	Large businesses, white-label, priority legal support

Compared to hiring an accessibility consultant ($5,000+ per audit), Userway is a steal. 

Userway Alternatives: How Does It Compare?  

When it comes to accessibility solutions, businesses face a wide array of choices that cater to different needs and budgets. Businesses must weigh features, pricing, and versatility to find the best fit.

From basic tools to comprehensive packages designed for advanced compliance, the market offers products tailored to individuals, small enterprises, and large corporations alike. 

Userway stands out as a noteworthy option, offering cost-effective solutions compared to traditional consultancy services.

Still, below, we break down key alternatives to Userway, evaluating their strengths, weaknesses, and how they stack up against Userway as a leading accessibility tool.

1. Equalize Digital 

Equalize Digital is a specialized accessibility platform designed primarily for WordPress websites. Founded to help businesses meet ADA and WCAG compliance, it offers a suite of plugins and tools that make websites more inclusive with minimal technical hassle.  

Unlike broader solutions, Equalize Digital focuses exclusively on WordPress, providing tailored fixes for common accessibility barriers like poor contrast, missing alt text, and keyboard navigation issues. 

It’s ideal for small to mid-sized businesses, bloggers, and agencies managing WordPress sites who need an affordable, no-frills compliance tool.  

Key Features  

• WordPress-Specific Plugins: Includes tools like the Accessibility Checker and Accessibility Suite to scan and fix issues directly in the WordPress dashboard.  
• WCAG 2.0/2.1 Compliance: Ensures websites meet legal standards with automated and manual adjustment options.  
• Front-End User Adjustments: Visitors can modify font sizes, contrast, and other settings via a customizable widget.  
• Affordable Pricing: Subscription-based plans cater to smaller budgets, starting at $99/year for basic features.  
• Hybrid Automation: Combines AI scans with manual review options for finer control over fixes.  

Pros

• Budget-Friendly: One of the most cost-effective WordPress accessibility tools.  
• Easy WordPress Integration: No coding needed; plugins install in minutes.  
• Manual + Automated Fixes: Great for users who want hands-on control.  
• Ongoing Compliance Updates: Keeps up with evolving WCAG standards.  

Cons  

• Limited to WordPress: Not suitable for Shopify, Squarespace, or custom sites.  
• Less Advanced AI: Requires more manual work than fully automated tools.  
• Basic Reporting: Lacks in-depth legal documentation for high-risk industries.  

Comparison with Userway

Equalize Digital is a solid, affordable choice for WordPress users who need straightforward accessibility fixes. However, for businesses requiring advanced automation, multi-platform support, or enterprise-grade features, Userway’s AI-powered solution is the clear winner.  

While Equalize Digital suits WordPress loyalists seeking simplicity, Userway excels in advanced automation and professional compliance, making it the preferred choice for businesses needing multi-platform accessibility and high-end features.

Try Equalize Digital if you’re a WordPress loyalist seeking a no-fuss, budget-friendly tool. Upgrade to Userway if you need future-proof compliance for complex or high-traffic sites.  

2. AccessiBe

AccessiBe is a popular solution in the accessibility landscape, known for its AI-driven approach to automating compliance. Designed for quick implementation, AccessiBe aims to simplify website accessibility without requiring extensive technical knowledge.

A leading player in the web accessibility domain, AccessiBe was established with a mission to simplify and automate compliance with accessibility standards like ADA and WCAG. 

Leveraging cutting-edge AI technology, AccessiBe provides a comprehensive platform designed to make websites fully accessible to individuals with disabilities. 

The company has gained recognition for its innovative solutions, which address various accessibility needs, including screen reader optimization and keyboard navigation enhancements.

AccessiBe’s intuitive tools serve businesses of all sizes, from startups to large enterprises, providing scalable and efficient solutions. 

With its ability to implement accessibility adjustments in under 48 hours, it has become an ideal choice for businesses looking for quick and reliable compliance. AccessiBe also emphasizes ongoing monitoring and updates, ensuring websites remain accessible as standards evolve. 

In addition to its technological prowess, the platform offers legal documentation to help organizations mitigate risks associated with non-compliance lawsuits.

Key Features

• AI-Powered Accessibility: Provides automated adjustments for ADA and WCAG compliance.
• Fast Implementation: Typically requires less than 48 hours to make a website compliant.
• Customizable Interface: Includes a user-friendly accessibility widget for site visitors.
• Ongoing Monitoring: Continuously checks for accessibility issues and resolves them.

Pros

• Quick Deployment: Perfect for businesses seeking fast compliance solutions.
• Scalable: Suitable for small businesses and large corporations alike.
• Compliance Documentation: Provides legal documentation to defend against lawsuits.

Cons

• High Price Point: Starts at $490 per year, making it costly for small businesses.
• Mixed Accuracy Reviews: Automated adjustments may not always cover complex accessibility needs.
• Limited Customization: Some users report difficulty in tailoring solutions to specific site designs.

Comparison with Userway

AccessiBe and Userway both utilize AI-driven automation, but Userway excels in precision and affordability. 

Where AccessiBe’s pricing can deter smaller businesses, Userway offers a budget-friendly free plan. 

Also, Userway’s platform-agnostic approach ensures seamless integration across various platforms, unlike AccessiBe, which can be less flexible in certain scenarios.

3. EqualWeb

EqualWeb is another strong contender in the accessibility space, blending automation with manual audits to cover a broader range of compliance needs. It’s particularly valued for its affordability.

Founded with the mission to make digital accessibility a universal standard, EqualWeb has gained recognition for its innovative approach and commitment to inclusivity. 

Its hybrid model leverages AI-powered tools to automate accessibility adjustments while offering manual audits for detailed precision, ensuring compliance with global standards such as WCAG 2.1, ADA, and Section 508. 

EqualWeb’s affordability makes it an ideal choice for small and medium-sized businesses looking to enhance web accessibility without breaking the bank. Additionally, EqualWeb provides an accessibility toolbar that empowers users with disabilities to interact with websites more effectively. 

With features like screen reader compatibility, color adjustments, and keyboard navigation, EqualWeb stands out as both user-friendly and effective. Its dedication to seamless integration further underscores its value for businesses across diverse industries.

Key Features

• Hybrid Approach: Combines AI automation with optional manual audits.
• Accessibility Toolbar: Offers a widget for enhanced user experience.
• Affordable Pricing: Competitive plans tailored for small and medium-sized businesses.
• SEO-Optimized Compliance: Ensures accessibility adjustments do not compromise SEO.

Pros

• Affordable: A budget-friendly alternative for businesses with limited resources.
• Manual Audits: Provides human-led reviews to catch errors missed by automation.
• User-Friendly: The Accessibility toolbar enhances visitor interaction with websites.

Cons

• Limited Automation: Not as comprehensive in its AI-driven adjustments as Userway.
• Slower Fixes: Manual audits can take time, delaying compliance updates.
• Scalability Challenges: May struggle to meet the needs of larger enterprises.

Comparison with Userway

EqualWeb’s hybrid model is its standout feature, but Userway’s fully automated process covers a broader spectrum of accessibility needs in less time. 

While EqualWeb appeals to businesses seeking affordability, Userway’s more advanced AI ensures higher accuracy and faster updates, particularly for large-scale projects. 

Additionally, Userway’s seamless integration across multiple platforms makes it a more versatile choice for businesses with diverse site types.

Userway: VAA’s Overall Assessment

In the competitive landscape of accessibility solutions, Userway stands out as a robust choice for businesses of all sizes. Its ability to combine high accuracy, legal compliance, and versatile functionality into one package makes it a top contender.

Userway is a solid choice for businesses seeking AI-powered accessibility solutions at an affordable price. 

While alternatives like Equalize Digital, AccessiBe, and EqualWeb cater to specific niches or budgets, Userway offers a more holistic approach. To sum up:

• Equalize Digital: A solution built with a strong focus on WordPress users, Equalize Digital emphasizes audit tools and compliance tracking, making it ideal for those seeking detailed insights into accessibility improvements.
• AccessiBe: Known for its quick setup process, this tool focuses on AI-driven overlays, which may not suit every website’s nuanced needs.
• EqualWeb: A strong contender for larger enterprises, EqualWeb offers extensive customizations, but often at a higher price point.

Userway, on the other hand, bridges the gap by combining precision, affordability, and compatibility, making it suitable for both small businesses and larger enterprises.

With its high accuracy, legal compliance, and versatile functionality, Userway remains a top contender in the accessibility space for businesses of all sizes.

For enterprises balancing cost and performance, Userway delivers an unparalleled combination of precision, affordability, and ease of use, ensuring accessibility is not just a legal requirement but a seamless experience for all users.

Main Advantages of Userway

Userway excels in several key areas that make it a standout choice:

• Precision: Its AI-powered tools reduce the risk of errors, ensuring thorough compliance.
• Affordability: Accessible pricing plans cater to various business sizes and budgets.
• Ease of Use: An intuitive interface makes implementation seamless even for users with minimal technical knowledge.
• Scalability: Whether for single websites or large-scale projects, Userway adapts effortlessly.

Who Should Use Userway?

When evaluating accessibility tools, it’s crucial to determine which solution aligns with your specific needs and goals. 

Userway emerges as a versatile option tailored for a wide range of users, but understanding who can benefit most from its features helps clarify its value proposition. 

Whether you’re a small business owner or part of a large organization, assessing its strengths and limitations is key for making an informed decision.

✅ Userway is ideal for:

• Businesses seeking AI-powered accessibility solutions without the need for technical coding expertise.
• Organizations requiring legal compliance with ADA, WCAG, and other guidelines.
• eCommerce platforms aiming to boost conversions through inclusivity and better user experiences.
• Virtual assistants and agencies managing multiple client websites.

❌ Userway might not be suitable for:

• Users looking for basic accessibility fixes tailored specifically to WordPress (free plugins may suffice, though there is a free, limited widget compliant with WP through Userway).
• Individuals or organizations with extremely limited budgets (though it’s worth noting that lawsuits can cost significantly more).

The Verdict: Should You Opt for Userway?

After a thorough evaluation, Userway emerges as a leading contender in the accessibility space. 

Its ability to deliver precision, affordability, and ease of use is unmatched, ensuring that accessibility is not merely a legal checkbox but a seamless experience for all users. 

Businesses seeking a reliable, AI-powered solution that balances cost and performance will find Userway to be an invaluable asset.

Try Userway Risk-Free

Userway makes it easy for you to get started with its free scanner, allowing you to test its capabilities before making a commitment. 

Accessible to businesses and individuals alike, this tool is an excellent gateway to understanding your site’s current accessibility status.

Your Turn

Have you tried Userway? Share your experiences below and join the conversation about creating inclusive digital spaces.