Manage Your Black Friday Deals With Ease by Hiring a VA

Everybody recognizes Black Friday as one of the most important retail events on the calendar, and arguably the biggest selling period of the year. A whopping 94% of UK customers are intrigued by Black Friday offers, and many of them put aside their game of columbus deluxe momentarily to rush online and find bargains! This phenomenon that originally hails from the United States dates back to the 1980s. It’s a time that came traditionally after Thanksgiving. It’s now very corporate and seen as one large promotional event for most retail businesses.

For many companies, it can often seem overwhelming, especially when you scout around and see all the offers from competitors that you’ve got to deal with. However, there are things that companies can do to help, and one of them is hiring a Virtual Assistant. Virtual Assistants can be useful if you feel like you’ve got too many tasks to juggle, or just want someone to help organize your Black Friday marketing campaign plan. It’s a time of the year when a lot can be gained, so you won’t want to make mistakes. Let’s explore more about what a VA could help your business with.

Organize promotions

Putting up a great discount on your site isn’t going to cut the mustard. A virtual assistant can help you be selective about what you promote for Black Friday. For example, they can find all your products that will soon be discontinued so that you can promote them especially, or work out what stock needs the most shifting. Many things can be beneficial besides discounts, such as some of the following:

• Buy one, get one free offers
• Exclusive freebies
• Purchase addons
• Exclusive one-time services to offer
• Promotional materials such as one-time webinars or e-Books

There are a lot of great ways of organizing your Black Friday promotion and VA’s can provide their expertise to assist.

Provide clarity

How you choose to run your promotions is entirely up to you, however, some expertise and a fresh pair of eyes may be just what you need. You could have different promotions for each day leading up to offering your largest discount on Black Friday itself. You could even set your promotion over the entire week. A lot of companies like to make arrangements on Saturday, using it as another opportunity to make further sales. Whatever it is, you will need to know in advance, and it is a great idea to get help from those who have experience, as they will know how your business could cope with demand.

Teaming up

A virtual assistant could help you leverage the network you already have. Perhaps you have some clients who can join forces with you, offering joint promotions? You could even cross-promote each other’s services. If you don’t have anyone in mind, assistants can help you locate prospective partners to buddy up with.

Purchasing decisions

No business should get carried away with their prank Friday deals. Particularly for new businesses, it can be difficult to assess just how much you need to purchase in stock. Virtual assistants can help you spend the money that you need to get the most out of your promotion. They can also help you do your due diligence about what you need to spend on, and how much.

Building up excitement and expectations

In the weeks coming up to the promotional time, it can be a good idea to ramp up people’s expectations. Assistance can make use of your social media platforms and mailing list, teasing your customer base with special offers, great deals, and information in the pipeline. For teams who are already incredibly busy with their marketing efforts, assistants can provide value as an extra pair of temporary hands.

Turbocharge your business on Black Friday

Black Friday is undoubtedly an important promotional time for any business. It offers huge opportunities to build brand awareness, increase sales, and retain customers. Virtual assistants can help offset some strain on your company temporarily when you need it. Don’t forget that the things we’ve mentioned are only some of the many ways that virtual assistants can provide value. In essence, they provide an opportunity for extra manpower, helping to turbocharge your business. Good luck with your next Black Friday period!

What particular promotion over the Black Friday period last year grabbed your attention? Share your thoughts with us in the comments’ section below.

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Author:

Thomas Glare is a former eCommerce wizard who ran a successful series of online clothing brands before rediscovering his love for writing. Nowadays, Thomas has the freedom to write in the morning, go bike riding, or do whatever he pleases in the afternoon!