Omnisend is an email and SMS marketing automation platform designed to help e-commerce stores better communicate with their customers.
The company is headquartered in Lithuania and also has an office in the states.
The company started operations in 2014 and was co-founded by current CEO Rytis Lauris and Chief Product Officer Justas Kriukas.
Omnisend started out under the name Sondest. It later changed its name to Omnisend in 2017 when it refocused as an omnichannel marketing automation platform.
In 2018, SMS support was added for campaigns and automation, and in 2020 Omnisend opened its first US office.
Omnisend says its mission is, “to help e-commerce businesses make their marketing relevant by sending personalized messages to the right person, at the right time, using the right channel.”
For users, this means the ability to quickly, and easily send messages to customers. For customers, this means receiving targeted, personalized messages.
Omnisend is free to send 500 emails/mo. That’s a generous plan and gives you the chance to try the software before committing, or 500 emails might even be enough for small businesses.
How Omnisend Works
Omnisend integrates with over 80 different apps and tools, so it’ll seamlessly connect with your current tech stack.
The dashboard is clean and intuitive to use. You can see all your KPIs and other important metrics at a glance, and can create and send communications within a few mouse clicks.
If you run into any problems, Omnisend’s support team is available 24/7 and you’ll also have a dedicated account manager as a point of contact.
Omnisend’s main services and features are:
- The ability to create on-brand shoppable emails
- Collect and leverage customer data enabling you to deliver a better customer experience and increase conversions
- Capture and convert more subscribers using a wide range of email captures
- Set KPIs and track data points of interest
- Create an omnichannel customer experience by combining all of your customer channels
Omnisend Plans and Pricing
Omnisend has three pricing plans as follows:
Free – $0/mo limited to 250 contacts, 500 emails, 60 SMS, and 500 web push notifications per month.
Standard – $16/mo limited to 500 contacts, 6,000 emails, 60 SMS, and unlimited web push notifications per month.
Pro – $59/mo limited to 500 contacts, unlimited emails, 3,933 SMS, and unlimited web push notifications per month.
There are also some other features specific to each of the plans such as 24/7 chat support and advanced reporting.
If your plan doesn’t have enough contacts you can tweak your plan by adding more contacts and the price will change accordingly.
The best part is that you can request a demo of Omnisend with their sales team as well as get started for free and try the software before making a decision.
Email providers like Mailchimp and Klaviyo offer a wide range of integrations, landing pages, and some of the email opt-in forms like Omnisend does.
Alternatively, you could work with a virtual assistant company to find a developer to custom build some of the features Omnisend offers.
Have you used Omnisend? If so, please leave a review below to help others with their decision.