DonnaPro

DonnaPro is a premium virtual executive assistant service built for CEOs, founders, and entrepreneurs across the UK and Europe who want to reclaim their time and get back to the work only they can do. Each executive assistant is paired with AI tools to handle business operations and personal matters with discretion, while working as a thought partner rather than a task executor. Unlike marketplace platforms, every assistant is backed by a dedicated account manager, quality manager, and IT support—ensuring clients work with a professional support structure, not a solo freelancer.

About DonnaPro

DonnaPro was founded in 2024 by Filip Pesek, a bestselling author and entrepreneur with a track record in high-growth environments. Filip previously founded Agencija Spark, a direct-response marketing agency that served over 110 industries. At Spark, he identified a recurring problem: founders drowning in operational tasks they couldn’t delegate, even when demand was strong. Clients would pause successful campaigns because they had no capacity to absorb growth.

That insight became the foundation for DonnaPro. Rather than offering simple placement services, DonnaPro provides a fully managed support system covering recruitment, vetting, onboarding, training, and quality control. The company is headquartered in Slovenia (EU) and has been bootstrapped from the ground up, serving CEOs and founders across the UK and Europe.

DonnaPro’s assistants are EU-based professionals selected from the top 1% of applicants. All work under GDPR, are fluent in English to C2 level, and many are multilingual. This combination of elite talent selection, EU-based location, and professional management structure sets DonnaPro apart from both marketplace platforms and traditional freelance services.

How DonnaPro Works

DonnaPro’s model is built around dedicated, long-term relationships rather than task-based work. Every client is assigned one dedicated assistant who becomes their main point of contact. This continuity is deliberate—the value of an executive assistant comes from understanding how the client works, what matters to them, and what they need before being asked.

Assistant Selection & Training: Every DonnaPro EA is hired through a rigorous six-stage vetting process called HR Time Vault™, which accepts roughly the top 1% of EU applicants. The selection process includes multiple interview rounds, demo task assessments at each stage, past employer reference checks, and personality assessments for complementary matching with the founder they’ll support.

Once hired, every assistant completes a structured 14-day onboarding before any client work begins. This includes required reading on how founders and CEOs think and operate (starting with The E-Myth Revisited), hands-on training in internal systems and AI tools, and working on internal tasks rather than live client accounts.

Client Onboarding: When a new client signs up, the DonnaPro team gets to work, learning the client’s goals and working style, research their business, and personality-match them to the right assistant within their pool. This matching uses over 50+ data points, including communication style, working rhythm, decision-making preferences, and the nature of the work being delegated. The assistant arrives on day one already briefed.

Ongoing Support Structure: Unlike marketplace platforms, every DonnaPro EA is backed by a dedicated account manager who owns the relationship, a quality manager who monitors performance, and IT support who handles tools and systems. Clients are not managing a solo freelancer—they’re working with a professional placed into a support structure designed for success.

Commitment-Free Trial: Every engagement starts with zero commitment for the first 60 days. This removes risk and allows clients to evaluate the relationship before committing long-term.

DonnaPro Services & Features

DonnaPro Donnas handle 50+ services, designed to offload time-consuming work that pulls focus away from strategy and growth. Each assistant is trained to work proactively, understanding the business well enough to anticipate what is needed before being asked.

Email & Calendar Management

Email triage, prioritization, and response management. Calendar optimization, meeting scheduling, timezone management, and protecting the founder’s focus time. Assistants learn communication preferences and handle email on the client’s behalf with authority.

Research & Decision Support

Competitive research, market analysis, and due diligence support. Customer research and feedback synthesis. Vendor evaluation and comparison. Assistants synthesize complex information and present actionable insights to support founder decision-making.

Meeting Preparation & Travel Coordination

Meeting briefings and agenda preparation. Research on meeting attendees. Travel planning, itinerary management, and logistics coordination. Investor relations and stakeholder communication.

Project Coordination & Operations Support

Project management and follow-up tracking. Creating SOPs (Standard Operating Procedures) to document business processes. Data analysis and reporting. Process optimization recommendations.

HR, Marketing & Administrative Support

HR support including recruitment coordination, onboarding documentation, and team communication. Marketing support and campaign coordination. CRM management and database maintenance. Personal tasks including admin and personal scheduling.

Travel Planning

End-to-end travel coordination including flight and accommodation research, booking, and itinerary creation. Visa and travel document tracking. Restaurant reservations, ground transportation, and local logistics. Assistants build detailed, shareable itineraries and manage last-minute changes so the founder can focus on the trip itself rather than the planning behind it.

Investor Relations & Stakeholder Communication

Support for investor updates, board meeting preparation, and stakeholder communication workflows. Assistants help draft and format investor newsletters, prepare data rooms, coordinate signatures, and manage follow-up sequences after funding rounds or board meetings. They maintain stakeholder contact databases and ensure nothing falls through the cracks during high-stakes communication cycles.

Reporting, Data Analysis & SOP Creation

Recurring and ad hoc reporting across operations, marketing, finance, and sales. Assistants pull data from tools like Google Analytics, HubSpot, and spreadsheets to build dashboards and summary reports tailored to each client’s KPIs. SOP creation to document repeatable business processes, ensuring institutional knowledge is captured and team members can execute consistently without founder involvement.

Flexible Working Arrangements & Communication

Every client works with their Donna through their preferred communication channel: Zoom, Teams, Google Meet, WhatsApp, Telegram voice messages, or task management tools like Asana, Trello, or Monday.com. The assistant adapts to the client’s working style rather than forcing a rigid process.

Part-time and full-time dedicated support are both available, allowing clients to scale the arrangement as workload grows. All assistants work CET business hours with core availability from 09:00 to 15:00 CET, providing full overlap with UK and European working days and early-afternoon coverage for US East Coast clients.

Talent Base & Location

DonnaPro is headquartered in Slovenia (EU) with executive assistants based across the European Union in countries including Portugal, Spain, Poland, Czechia, Croatia, Hungary, Romania, and Slovenia. All are fluent in English to C2 level and many are multilingual in French, Dutch, Portuguese, Spanish, Polish, Czech, Croatian, Hungarian, and Romanian.

All assistants work under GDPR with CET and GMT coverage for UK and European clients. This EU-based model provides data privacy assurance, regulatory compliance, and proximity to client time zones—advantages over offshore platforms operating from distant regions.

DonnaPro Plans & Pricing

DonnaPro uses one flat monthly fee structure with no hidden costs and no tracking of billable hours. The fee reflects the value of the time clients reclaim, not the hours an assistant logs.

Pricing Structure:

Part-time and full-time options available. Transparent, flat monthly fees (no per-hour billing) Clients can scale the arrangement as workload grows. No long-term contracts—60-day zero-commitment trial period. Assistant starts working with client within 9 days of signup

For detailed pricing based on part-time or full-time arrangements or book a free strategy call.

Key Commitment Structure:

Every engagement starts with zero commitment for the first 60 days. This removes risk and allows founders to evaluate the fit before committing long-term. The assistant is working with the client within 9 days of signup, so value is delivered immediately.

Getting Started with DonnaPro

Getting started with DonnaPro is simple.

Book a Free Strategy Call

Visit this link and book a free strategy call.

You won’t be passed to a generic sales inbox. You’ll speak directly with a real person who can answer your questions. From that first call, you’ll have direct contact details; no AI bots.

Tell Us What You Need

During the call, we’ll learn about your goals, your working style, the tasks you want to delegate, and how you prefer to communicate.

We Research Your Business

We take the time to understand your business, your goals, and the context behind your work.

We Find the Right Personality Match

We use more than 50 data points to match you with an assistant who fits the way you work — including their communication style, working rhythm, and approach to decision-making.

You Get a Dedicated Account Manager

Once you’re matched, you’ll have a named account manager who stays with you and remains your main point of contact.

Your Assistant Is Ready in 9 Days

Your assistant starts with a clear understanding of your business, your working style, and what you need.

Try It With No Long-Term Commitment

Your first 60 days are commitment-free. This gives you time to see how the relationship works without being locked into a long-term contract.

Build a Long-Term Partnership

If the fit is right, you can continue with DonnaPro — with our full support structure behind your assistant every step of the way.

Why Choose DonnaPro?

Founder-CEO Specialization

DonnaPro specializes exclusively in the founder-CEO role. Not freelancers, solopreneurs, or large enterprise teams. This specialization shapes everything from how assistants are selected to how they’re trained. Donnas understand how founders work, where time leaks, and what needs to be anticipated rather than assigned.

Top 1% Talent Selection

Every DonnaPro EA is selected through HR Time Vault™, a rigorous 30-day, six-stage vetting process that filters out 99% of applicants. Selection focuses on screening for how someone thinks (problem-solving mindset, ownership mentality, learning agility) as much as what they’ve done. This results in elite assistants who can work proactively and independently.

Full Support Structure (Not Just Placement)

Unlike marketplace platforms, every DonnaPro EA is backed by a dedicated account manager, quality manager, and IT support. Clients are not managing a solo freelancer and hoping it works out. If anything changes on DonnaPro’s side, the context and support does not leave with one person.

Personality-Matched Pairing

DonnaPro uses 50+ data points to match clients with assistants whose communication style, working rhythm, and decision-making approach complement the founder’s work style. This thoughtful matching is based on deep assessment, not random assignment.

Proactive, Thought-Partner Mindset

Donnas are trained to work as thought partners, not task executors waiting for instructions. They understand how businesses run, anticipate needs, manage outcomes, and operate independently. Every assistant completes required reading (starting with The E-Myth Revisited) and 14 days of hands-on training before working with clients.

EU-Based, GDPR Compliant

All DonnaPro assistants are EU-based, work under GDPR, and provide data privacy assurance and regulatory compliance. This is a significant advantage over offshore platforms and provides peace of mind for handling sensitive business information.

Rapid Onboarding (9 Days)

Clients have a working assistant within 9 days of signup, not weeks or months. The assistant arrives on day one briefed and ready, rather than starting from scratch.

Zero-Commitment 60-Day Trial

Every engagement starts with zero commitment for the first 60 days. This removes risk and allows founders to evaluate the relationship before committing long-term.

91% Stay Beyond Trial

Despite offering a commitment-free trial, 91% of clients who start with DonnaPro stay beyond the 60-day trial period. This speaks to the quality of matching, the caliber of assistants, and the effectiveness of the support structure.

Who Should Consider DonnaPro?

DonnaPro works exclusively with founders and CEOs—not freelancers, solopreneurs, large enterprise teams, or middle management. This focus shapes everything from assistant selection to training.

Ideal clients typically fall into three groups:

Ambitious Founders Building Fast: Buried in day-to-day execution and needing time to think strategically. They’re handling tasks that pull focus from growth and strategy.  Established CEOs Drowning in Demands: Overwhelmed by email, meetings, decisions, and administrative work, with no room left for growth or personal life. The inbox and calendar consume all available time.  Serial Entrepreneurs Running Multiple Ventures: Juggling multiple businesses internally while looking composed externally. They need help managing the operational chaos across multiple entities.

DonnaPro’s clients work across a wide range of sectors—technology, professional services, construction, healthcare, consumer brands—ranging from bootstrapped owner-operated businesses to venture-backed companies. What they share is not an industry. It is being the bottleneck in their own business, unable to delegate operational work and unable to find enough hours for strategic thinking.

DonnaPro vs. Competitors

DonnaPro’s Main Alternatives

DonnaPro competes with three main types of alternatives:

• UK- and US-based virtual assistant agencies
• Generic freelance marketplaces
• Hiring an executive assistant directly in-house

What sets DonnaPro apart is its combination of elite talent, a fully managed support structure, founder-focused expertise, and a flexible engagement model.

Elite EU-Based Talent

Every DonnaPro assistant is hand-selected through HR Time Vault™, a 30-day, six-stage vetting process that filters out 99% of applicants.

The selection process goes beyond a candidate’s previous experience. DonnaPro looks at how candidates think, including their:

• Problem-solving ability
• Sense of ownership
• Learning agility
• Ability to anticipate needs

Assistants are also trained to think like founders, helping them become proactive rather than simply waiting for instructions.

Full Support Structure

DonnaPro does not leave clients to manage an assistant on their own.

Every Executive Assistant is supported by a dedicated account manager, quality manager, and IT support team.

This means clients are not simply hiring an individual freelancer. They are working with a professional who is backed by an entire support system.

A Managed Model, Not Just Placement

Unlike a traditional placement service or freelance marketplace, DonnaPro stays involved throughout the relationship.

The company manages:

• Recruitment and vetting
• Onboarding
• Training
• Quality control
• Ongoing support

DonnaPro takes responsibility for managing the relationship instead of simply introducing a candidate and stepping away.

Proven Client Retention

91% of clients who start with DonnaPro stay beyond the initial 60-day zero-commitment trial.

This high retention rate reflects the effectiveness of DonnaPro’s matching process and managed support model.

Specialized in the Founder-CEO Role

DonnaPro focuses exclusively on supporting founders and CEOs.

While many competitors provide general VA services for a wide range of clients, DonnaPro’s assistants are trained specifically around the needs of business leaders.

They understand how founders operate, where valuable time is often lost, and what tasks or priorities may need to be anticipated before they become urgent.

No Long-Term Lock-In

Every DonnaPro engagement begins with 60 days of zero commitment.

Clients have the opportunity to experience the service and determine whether the model is right for them before making a longer-term commitment.

The fact that 91% of clients continue beyond this period demonstrates that clients generally choose to stay because they see value in the service—not because they are locked into a long-term contract.

Your Turn

Have you worked with DonnaPro? If so, please leave a review of your experience below to help other founders and CEOs with their decision.