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SmartPA is a virtual assistant company based in Edinburgh, Scotland. They have been in business since 2009 and expanded rapidly with locations popping up in the UK, Qatar, Abu Dhabi, USA, South Africa, and Spain.

They offer virtual assistant services to entrepreneurs and businesses of all sizes, with the bulk of their clients being in the UK and the US.

About SmartPA

The company is headed up by co-founder and Managing Director Sarra Bejaoui. Sarra started the business as a service to help high net-worth individuals short on time.

She worked as a “Smart PA,” as they call their virtual assistants, herself when the company was new. SmartPA now has more than 160 Smart PAs.

Most of their Smart PAs are based in the UK, and although they are also hiring in the US now, their UK staff cover US business hours if needed.

Their target customers are anyone from entrepreneurs, start-ups, to small and large businesses. Anyone in need of staffing hours can benefit from the part-time or full-time virtual assistants on their books.

When you sign up with SmartPA, you will be assigned an assistant with skills best matched to your requirements.

They also utilize the skills of several assistants if it makes more sense for certain tasks. A member of their team will be overseeing the process and making these decisions when it’s the best option.


SmartPA’s virtual assistants can handle a wide variety of remote tasks. They group their services into the following categories to give you an idea:

  • Travel
  • Admin support
  • Diary management
  • Document production
  • PA services
  • Research
  • Bookkeeping

As you can see they can help with tasks like bookkeeping, personal assistance services to a director or entrepreneur, or just take all those repetitive tasks off your hands to free up more of your time.

SmartPA says their team are from, “A variety of professional backgrounds, meaning we can provide you and your business with the remote assistance you require, no matter which sector you are in or what you need done.”

Plans and Pricing

SmartPA does not currently offer any fixed pricing plans. You need to contact them directly and explain what you’re looking for in an assistant and the types of tasks you need support with. They will then give you a custom quote.

They do say however that you can get started for as little as $350 per month with a dedicated SmartPA and access to all their tools and support to help develop your working relationship with your assistant.

SmartPA Alternatives

If you’re looking for UK virtual assistant companies two of largest and highest rated companies are Time ETC and Worldwide 101.

Both offer UK-based staff, flexible working hours to accommodate you wherever you’re based in the world, and pricing plans to budget your monthly spend.

Your Turn

Have you worked with SmartPA? If so, please take a moment to leave a review below to help others with their decision.

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