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SmartPA is a leading provider of outsourcing, personal assistants (PAs), business support, and administrative services. They support business of all shapes, sizes, and sectors with the tasks that are holding them back from growing their business, so that they can focus on working on their business – not in it.

SmartPA was founded in 2008 in Edinburgh, Scotland, but has since expanded around the globe. Today, the company employs around 300 SmartPAs across 15 countries, speaking 15 languages, and supporting over 2500 clients.

About SmartPA

The company is headed up by co-founder and Managing Director Sarra Bejaoui. Sarra started the business as a service to help high net-worth individuals short on time with business and personal tasks.

Sarra started as a “Smart PA” herself when the company was new. With rapid growth over recent years, their mission stays the same:

“To disrupt and transform the way the world does business by creating an inspired community that values high performance, a positive impact and personal wellbeing.”

How SmartPA Works

SmartPA operates in 15 countries and has around 300 SmartPAs worldwide.

Their target customers include entrepreneurs, start-ups, SME’s and multi-national businesses.

When you sign up with SmartPA, you’ll be assigned an assistant with skills best matched to your requirements.

They also utilize the skills of several assistants if it makes more sense for certain tasks. A member of their team oversees the process and decides when it’s the best option.


SmartPA’s virtual assistants can handle a wide variety of remote tasks. They group their services into the following categories to give you an idea:

  • Travel
  • Admin support
  • Diary management
  • Document production
  • PA services
  • Research
  • Bookkeeping

As you can see, they have a broad talent pool of experts in different fields.

SmartPA says their team are from, “A variety of professional backgrounds, meaning we can provide you and your business with the remote assistance you require, no matter which sector you are in or what you need done.”

Plans and Pricing

SmartPA has a number of off-the-shelf packages to choose from, but these packages can also be tailored to every individual and a bespoke package and price can be made.

The standard packages range from £500-1250 a month, depending on the size of your business and the level of service you need:

smartpa pricing

To gain a quote, you need to contact them directly, through live chat or a call. You can also get in touch via social media or request a call back.

(Put their 7-minute call back guarantee to the test!)

On the call, a member of their client support team will get a better understanding of you, your business, and your support needs.

Next, you’ll be matched with the SmartPA or team of SmartPAs that best suit your needs — and your support can start on same day.

SmartPA Alternatives

SmartPA is a global organization, and can offer professional support to any and every organisation regardless of size and scale.

According to my contact, the primary difference between SmartPA and other virtual assistant companies is the large talent pool that you gain access to when working with SmartPA.

If you’re looking for a UK virtual assistant, two of largest and highest rated companies are Time ETC and Boldly.

Both offer UK-based staff, flexible working hours to accommodate you wherever you’re based in the world, and pricing plans to budget your monthly spend.

Your Turn

Have you worked with SmartPA? If so, please take a moment to leave a review below to help others with their decision.

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