Prialto provides remote administrative assistants to executives, entrepreneurs, and businesses. Its virtual executive assistant services are curated and managed from Prialto’s headquarters in Portland, Oregon, with creative insights from our global staff in Asia and Central America.
Prialto calls itself the “virtual support service for executives,” and promises that its dedicated Prialto Assistants (PAs) and team “will pull your business forward.”
Founder, Eric Taussig, says that he’s a bit uncomfortable with calling Prialto assistants “virtual.”
“Virtual means ‘not real’ and suggests work that can be ‘algorithmically’ driven by software. Our people are quite real and professional,” he explains. “We provide a valuable management layer alongside them and equip them with technology so that they can provide our clients with more strategic, value-add assistant work.”
While most virtual assistant companies match you with an individual assistant working out of their home or within a corner of a large call-center, Prialto provides a team-approach with assistants working in their managed offices supported by US-based “engagement managers” who serve as a partners to clients and coaches to assistants, constantly optimizing the service. There’s no performance management needed on your part.
Regardless of the physical location of your assistant, they will be made available during your local business hours. The service is aimed at high-performing sales professionals and executives at start-ups and entrepreneurial clients, as well as enterprise accounts.
Prialto Overview Video
Prialto’s virtual assistants use client tools and technology to provide support for tasks like:
- Calendar management and scheduling
- CRM data management and cleanup
- Document production and management
- Website maintenance and updates
- Back-office operations
Prialto’s hundreds of customers include:
- Venture capital firms looking to leverage partners’ time
- Entrepreneurs starting or scaling their businesses
- Executive teams at mid-market and enterprise businesses
- High-performing sales leaders
Industries that have gravitated towards Prialto include:
- Venture capital firms
- Venture-backed startups
- Outside sales-driven businesses like real estate and insurance
- Executive teams at publicly traded and Fortune 500 businesses
Most customers are up and running (and loving it) in about two weeks.
How it Works
Getting Started: Prialto’s team leverages best practices culled from a million hours of support experience across multiple industries to develop and train your assistant, whereas clients of other Virtual Assistant companies may need to be much more involved in training their assistant.
Security: Prialto’s team works in secure offices on its own IT system with complete security processes in place, while other virtual assistants might work out of their home on their own computers.
Proactive Approach: Prialto’s team is focused on offloading processes to improve your productivity and being proactive on your behalf, empowering your admin to strategically pull your workflow forward, while other companies may be focused on completing low-level tasks that you define and send to your assistant.
Real-Time and Phone Support: Prialto’s team is on-call throughout your service hours and provides you a phone number you can call for direct access to your assistant. If your assistant isn’t available, one of their team is backing them up.
Prialto Personal Assistants often make and field calls on your behalf via a local phone number that Prialto provisions on your behalf.
Scalability: Because Prialto works as a team, documents all your processes, and is focused on constant process improvement, the service can quickly scale with your organization. In home-based models, each new executive may need a new assistant which works separately rather than as a team. Prialto assistants work side-by-side so that they can share knowledge and continuously improve their service.
Backup and Continuity: Prialto’s team-based approach means that at any time 4-5 other teammates across its three offices know your processes, which are documented in the Prialto system. Prialto says that this minimizes your downtime if an assistant is out on vacation, sick or leaves the company. If you hire directly, through Upwork or another home-based platform, you may be left on the hook to replace your assistant and re-train a new person from scratch
Prialto’s Plans and Pricing
Pricing starts at $1200 per month, and includes up to 55 hours of dedicated support, plus backup assistance when your VA is unavailable. After a two-month trial period, the service is month-to-month with no long-term obligation.
“Prialto provides all this enterprise-grade support at rates that are similar to companies like Zirtual and that are far less than what you might pay a lower-level admin to sit in your office in Los Angeles, New York, or San Francisco,” Taussig said.
Priato recruits, hires, trains, and manages all assistants. The assistants are full time W-2 employees of Prialto. Most are college graduates, and the company boasts a 97 percent retention rate of both employees and clients.
While most virtual assistant companies match you with an individual assistant working out of their home, Prialto’s team approach to executive support, with dedicated offices (returning after Covid 19) features enterprise-grade IT security and faster co-learning. Its motivated assistants and managers thrive on process optimization and offer a service far beyond what gig marketplaces and contractor-based services can deliver.
“I don’t see much value in simply matching an executive with a single assistant in a home office and walking away,” Eric said. “Problems of quality control, availability, accountability, and scalability inevitably arise, and all the management and risk are born by the client. Executives are usually not looking for more people to manage. We deliver a managed service that is proven to optimize executive productivity with minimal lift for the client.”
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The challenge in finding a viable alternative to Prialto is that not many competitors have this level of specialization and infrastructure. With companies like Zirtual, Uassist.ME, or even other firms in the Philippines, you might one day achieve the level of integration and sales support Prialto promises, but I imagine it will take some time investment in training.
Have you worked with Prialto? If so, please be sure to drop in a quick review below to help others with their VA search.